Broadcasting (Jan - June 1940)

Page scan 000709 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000709
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

SOUPerior Selling for Campbell • KLZ participated in a recent Campbell Soup city-wide drive for sales among Denver independent retailers and chain stores that proved a sensation the country over. Quoting Campbell's western division sales manager, "Business has been romping ahead splendidly during the past year and this recent campaign naturally stimulated sales substantially in the Denver area." Campbell's sales in the KLZ market show a truly remarkable increase over the previous year. (Sorry, but we are not permitted to release actual figures.) They spell SOUPerior selling on the part of KLZ. For Campbell Soups are exploited exclusively over CBS . . . and KLZ ... in the Denver territory. KLZ's superior selling results from its flair for superior showmanship, its ability to create a superior attentiveness and loyalty among listeners, its record for superior co-operation with sponsors. KLZ puts on a daily parade of superior sales successes that make an in delible impression on dealers and jobbers. It has a power to present local merchants with a vivid picture of moving merchandise every day. That's why KLZ carries more locally sponsored quarter-hours than any other station in the Denver-Rocky Mountain area. KLZ CBS Affiliate — 560 Kilocycles Affiliated in Management with The Oklahoma Publishing Company AND WKY, Oklahoma City — Represented by the Katz Agency, Inc.