Broadcasting (Jan - June 1940)

Page scan 000711 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000711
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Westinghouse 50 kw Transmitter • Surge-proof. • Withstand heavy overloads for short periods. • Require no complicated relaying. • Can be connected to power circuit instantly without time for heating up. • Have unlimited life. These rectifier units are newly developed for radio application by Westinghouse — pioneer in commercial broadcasting. They are highly efficient, super-reliable. They are used throughout— except for main high voltage rectifier. Bias rectifiers for speech, the input stages, power amplifier and modulator, as well as plate rectifiers for the exciter unit are all of this type. From this and other sweeping improvements have come the new compactness, over-all efficiency, modern streamlined appearance, and similar advantages which make the Westinghouse Type HG transmitter distinctive. A new circuit principle, developed by Westinghouse, results in an efficiency of 80% in the power amplifier alone — more than twice the plate efficiency of conventional circuits and at least 20% ahead of other equipment now available. Your nearest Westinghouse office can give you complete details covering the operating advantages listed at the left. • • • Tune in Thursday nights to "Musical Americana," with Westinghouse Radio Orchestra, 100 Men of Melody and Swing Choir . . . N.B.C. Blue Network ... 8 P.M., E.S.T. J-08015 A Complete Line of Westinghouse Radio Transmitting Tubes This new bulletin contains descriptions and price lists covering the complete line of Westinghouse transmitting tubes for broadcast and other uses. Your copy is ready now — write for Bulletin TD-92, Westinghouse Special Products Division, Bloomf ield, N.J. Broadcast Equipm^t BROADCASTING • Broadcast Advertising April 15, 1940 • Page 57