Broadcasting (Jan - June 1940)

FTC Stipulations Time Sales in March and First Quarter EVERETT L. BOWERS Inc., Buf n » TKT ^ lU 1 A 11 r> Jl falo advertising agency, on April 8 Bv Maior iSetworKS Break All Kecorcls entered into a stipulation with the *^ Federal Trade Commission to dis BEST March and best quarter in month from time sales was $4,304,continue misleading advertising network history, from the stand 344, a 3.2% rise above the March representations for products of point of time sales, are reported by 1939 figure of $4,170,852. For the Maritime Milling Co., Buffalo, N. the coast-to-coast networks. Com quarter, NBC totaled $12,841,636, Y. The FTC also has accepted bined gross time sales of NBC, CBS up 7.4% from the $11,953,447 in stipulations from Charles E. Hires and MBS for March were $8,208, 1939's first quarter. Individually, Co., Philadelphia (Hires R-J Root 327, a gain of 10.9% over the time sales of the Red network for Beer) ; Quaker State Oil Refining $7,403,512 figure for March, 1939. the January-to-March period totaled Corp., Oil City, Pa., and Allied Pe For the first quarter of 1940, time $10,061,816, a 6.1% increase over troleum Corp., Chicago, in which sales totaled $24,307,570, up 15.8% last year's $9,484,411 for the quarthey agreed to discontinue mislead from the total of $20,993,389 for ter, while Blue time sales were ing representations in the sale of the same period of last year. Usual $2,779,820, a rise of 12.6% over certain of their products. The FTC ly a better month than January, 1939's $2,469,036. on April 5 issued a complaint March this year fell slightly behind For the quarter CBS gross time against the Murine Co._, Chicago, in gross time billings because of the sales were $10,419,743, which is charging misrepresentation in the vagaries of the calendar which this 28% more than in the same time sale of Murine, drug preparation year allotted to March five Satur last year when they totaled $8,141,for eye treatment, and on April 7 days and Sundays, leaving it with 283. Mutual showed a 16.8% inordered J. W. Marrow Mfg. Co., two less weekdays, when network crease for the quarter, with $1,046,Chicago, to discontinue misleading income is greatest, than occurred in 191 in 1940 compared with $898,advertising representations in vari January. 659 in 1939. ous media, including radio. NBC's total income for the g^^^g Monthly Time Sales % Gain 19i0 over 19S9 1939 NBC-Red Jan. $3,496,393 8.9% $3,211,161 , ^ ^^^m V Feb. 3,226,983 8.5 2,975,258 ^^^^^l^^r ^^^^ _ I \ 3,338,440 1.2 3,297,992 ^a^^^iklC NBC-Blue _ _ ^M*^^ ~ ■ ■ ■ V"^^ Jan. 908,815 10.5 822,739 m A ■ ■ ■ ■ ■ ■ ^ ^ Feb. 905,101 17.0 778,437 mlu ■■■ ^ ■ Mar. 965,904 10.7 872,860 Jan. 3,588,989 34.2 2,674,057 _ ^^^m Feb. 3,330,627 31.0 2,541,542 _ _ ^.mw^m Mar. 3,513,170 20.1 2,925,684 WON I WW ■ ^ Jan. 317,729 0.8 315,078 " Feb. 337,649 22.1 276,605 _ ^ a Mar. 390,813 27.3 306,976 ^^■■l flL fi%li Guarding of Air Freedom ■ Urged at Bar Roundtable — ^ PROTECTION of air and press ^^^^1 ■ freedom were advocated April 6 at ^# ■ ■ a roundtable discussion of court re f porting held in New York under auspices of the American Bar Assn. m Spokesmen for radio and press par |K ■ f ticipated, Neville Miller, NAB pres • ident, representing radio. ■«7Vi«»tstone Mr. Miller said radio should en ttv dull in ^ , joy the same freedom as the press -oliandise is p^^^y, „r»reds of other and suggested that use of micro T.* ,^meiit of merc&aii hundyeu , phones in court be left to the sole Movemen there a^*^ ^^^d call abie-i discretion of the judge since most (Kv.)'. Vol^» ^ . ^ aren't v^uai j ^^st trials do not provide suitable radio xr «mckYliaT»l*^^*7^ . of the people ^ ,^„trated material. William Allen White, edi KentttCKy Yyn\^ rV.ntucky Is c««^^St?vF °^ the Emporia (Kan.) Gazette, buy". • • • * . lue whole of ^^'^ , ,V«Uv the WAVE gp^ke for freedom of press, radio, ftVie buying Area. (Actual j- savers, movies and other agencies that of the « : « r^radiug ^ e tax pay form stable public opinion. Ravmer in the Louisvi 2l,S0^ counties m p Maguire, of Orlando, Fla., chair T tuning Area cou rerriaimng, „ge of man of the bar organization activi Ustemng all tue complete coverage ^.^^ ^^^^.^^ the ABA, said bar, against J-^' W^VE gi"^^* ^ , f cts prove it— press and radio groups were work TrV^ntuckyl) . • • ^ , ,„pst cost-' The lac r toward an agreement on proper ^ . u rnarket at lowest v tor * ^^^^^ reporting, this rich inai facts in our Uata you'll fi*** * ^ ^ ■ Fertilizer Dawn Test ^--■e%f| LLE ^ PACIFIC GUANO & Fertilizer Co., ■ n U 1 3 ^ ■ ^ I^^^^B Oakland, Cal., recently started a ■■V ^^d^ ^^^^^^^ spot announcement campaign on _ ^^^^ ^^^k ^Hj^^^l two California stations, KSFO, San ^H^^L ^^^L ^^P^^^ Francisco and KMJ, Fresno, a ^^^^ ^^B^^V ^^I^^^B a par ^^^^■^^^^V ^^■■^^^^ ^^^^m ^^^^^^ KSFO's recently ^^I^H^^^^V ^^^^^^^^^^ ^^^^ ^ .^^^.^^ augurated Farm Journal between ^^^B ^^V^^^^^^^*"^ 5:30-6:30 a.m., the first attempt in ^^^y ^^^^^ S^'^ Francisco area to mer oBAfEO chandize a commodity through such iHcoRP aaN'B'C" an early morning progi-am. Agency « 940 K*C* * H4C. Tomaschke-Elliott, Oakland. 1000 WATTS ♦ _,^ec. FREE & ' VETERAN WIRELESS Operators --oOCSENTATI * • ^^^^^^^^^1^^^^ Assn., in conjunction with its recent Bt*^!*" ^^^^^^^^^^^^^^^^^^^ 15th annual dinner-cruise, has issued HAil"'^'* _ ^^^M^^^^^T^^^^^aZ^^^^ its 1940 Yearbook containing data on .^^^^^^^^1^^^ ,^^^^^M^^^<^—^^!^^B^^^<fc the association and its awards along with pictures of its officers and award winners. WHEN Jay Gould, The Old Songsmith of WOWO-WGL, Fort Wayne, Ind., spoke disparagingly about the sales department recently, he made the mistake of remarking that "if you bring in a contract for my Safety Swap Shop program, I'll eat it". Which is exactly what he's doing here, with salt and pepper, after Salesman Paul Mills sold Safety Swap Shop on WGL to Holsum Bakery. The program features Paper-eater Gould and children from 111 Allen County schools, exchanging safety experiences, slogans and songs. Tightening Up of High Frequency Requirements Seen in Action of FCC WITH scores of applications on hand for new frequency broadcasting stations, almost all now asking for authority to operate with frequency modulation, the FCC on April 5 announced its first proposed denial of renewals of two high frequency broadcast licenses. In proposed findings of fact, subject to routine final approval after the usual 20 days allowed for filing exceptions, the Commission held that Ben S. McGlashan, owner of KGFJ, Los Angeles, has "not shown a program of research and experimentation which indicates reasonable promise of substantial contribution to the development of high frequency broadcasting within the purview of Section 44.02(1)." Mr. McGlashan holds licenses for W6XKG, operating on 25.95 mc. with 1,000 watts, and W6XRE, operating on 42.3, 116.95 and 350 mc. with 500 watts, both licensed experimentally and both using amplitude modulation. His regular broadcast station, 100 watts on 1200 kc, is not affected by the action. "The applicant," said the Commission, "has not shown that substantial data will be taken on the propagation characteristics of the frequency involved on noise levels; on the field intensity necessary to render good broadcast service; and on antenna design and characteristics with respect to propagation within the purview of Section 44.02 (2). The supplemental reports filed by the applicant are not adequate within the purview of Section 44.07." The Commission's action is interpreted as indicating a tightening up of experimental license requirements generally, particularly with respect to high frequency broadcasting, in which chief attention in recent weeks has been focused on the FM method. J. W. BIRDWELL, formerly half owner of WJHL, Johnson City, Tenn.. has applied to the FCC for a new local station on 1210 kc. in KnoxviUe. Page 60 • April 15, 1940 BROADCASTING • Broadcast Advertising