Broadcasting (Jan - June 1940)

Page scan 000795 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000795
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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WICHITA BRINGING TO YOU THESE VERY DEFINITE SALES ADVANTAGES 1. KFBI, the Pioneer Voice of Kansas, is now located in the best metropolitan market in Kansas, WICHITA! 2. KFBI is now located in the heart of the rich, responsive KANSAS and OKLAHOMA farm market! 3. KFBI, with 5000 watts power on 1050 Kc brings to this area for the first time programs of the coast to coast MUTUAL BROADCASTING SYSTEM! 4. KFBI mechanical equipment is completely new. Just installed is the latest and best 5,000 watt RCA transmitter spotted by engineers after exhaustive tests in the most favorable location for maximum radiation efficiency. 5. KFBI has an experienced, enthusiastic, SALES-PRODUCING talent and announcing staff. They know how to produce programs Kansas and Oklahoma people like to hear. 6. KFBI is directed by an aggressive, experienced group of broadcasters who give this pioneer station a NEW SELLING VITALITY. — Studios (T on fifth ])r m e r 8 and SLife Insuriilding. ^gA« Client i.room. IgAf — Aerial i.ransmitter Jand tower ]>s north of ^business dis j s/ f— Farmers i;ers Life In1 1 ui 1 d i n g in l*n Wichita, KFBI. Herb Hollis-, 'resident and ^lanager. // YOV^RE looking for new worlds to conquer with your product^ if YOV^D like to have definite^ tangible returns for your advertising dollars . . ^ if YOU want to go places in sales in Kansas and Oklahoma . . . IT'S YOUR MOVE NOW. 0 fK A S /< 7Wa WiCmTA 1 ^ A VA ""^ cr I D i 0 i <n i en i ■j 2 L.. w WICHITA, new home of the Pioneer Voice of Kansas, KFBI, is located in the south central portion of the state, the buying center of a huge, prosperous Kansas and Oklahoma area. Wichita is the first market in Kansas in retail sales and effective buying income.