Broadcasting (Jan - June 1940)

Page scan 000797 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000797
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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00 Yo" If'""^ To 6' , in BOSTON ?^ Here Real Proof / Typical WCOP Long-Term Accounts COMMUNITY OPTICIANS 3 Years NATURE FOOD CENTRES 3 Years KANE FURNITURE COMPANY 5 Years (Exclusive with WCOP) DUBBLEWARE WORK CLOTHES . 3 Years P. PASTENE COMPANY 4 Years STATLER PRODUCTS 5 Years A Long List of Others on Request (Five 15-minute periods weekly) (Six 15-minute periods weekly) (Twenty-four 15-minute periods weekly) (Six 15-minute periods weekly) (Six 15-minute periods weekly) (Seven spot armouncements weekly) MEMO: ATTENTION MR. TIME BUYER BY ALL MEANS BUY BOSTON'S BEST. PHONE FOR SPECIAL PACKAGE RATES. MGR. is the ONE station that is Boston's Own — Built to Cover the MetropoHtan Area, America's Fourth Largest Market. Boston, Mass. 1120 KC 500 Watts Nationally Represented by HEADLEY-REED Co., Xeic York • Chicago • Detroit • Atlanta BROADCASTING • Broadcast Advertising May 1, 1940 • Page 43 WCOP