Broadcasting (Jan - June 1940)

RMA TO CONTINUE JOINT NAB DRIVE RADIO Manufacturers Assn. will continue to cooperate with the NAB in the joint promotional campaign for the American system of broadcasting launched by the two organizations a year ago, according to an announcement April 18 by Bond Geddes, RMA executive vice-president and general manager, following a meeting of the RMA board of directors in New York. The board voted to match dollar for dollar the contribution of NAB in this year's campaign, which for the next few months will be centered on the "Listen Before You Vote" theme. Mr. Geddes made a factual report to the board on the television situation, describing the FCC orders of Feb. 29 and March 23 and the hearing of April 8-12, including his own testimony and the FCC's action in supoenaing the minutes of the RMA board meeting of Feb. 8 and all correspondence between RMA members on television between the closing of the FCC's January hearing and the opening of its April hearing [Broadcasting, April 15]. The report was received without discussion or action, Mr. Geddes reported. Board voted to include data on frequency modulation receivers in the weekly report on set manufacture and sales made by the RMA to its members. Remainder of the brief session, which concluded before luncheon, was taken up with technical manufacturing problems, with action on most matters being postponed until the RMA convention, to be held June 11-12 in Chicago. CROWDS thronged around this window in the Weis & Fisher furniture store, Rochester, as Jack Barry, WHEC musical docker, and Bob Campbell, engineer, broadcast in bed fi-om 6:45 to 9:30 a.m. Garbed in flaming pajamas, the WHEC team put on their morning program in solid comfort. Two poitable receivers on the sidewalk brought the proceedings to the onlookers. Highlight, says WHEC, was when Barry actually fell asleep. Squirt to Go National SQUIRT Co., Beverly Hills, Cal. (beverages), using bottler tie-in, through Logan & Rouse, Los Angeles, is placing a series of minute transcribed and live announcements on stations nationally in a summer campaign. THE RCA Mtisic You Want program, heard on KYW, Philadelphia, Sundays through Fridays at 11 :15 p. m., on April 12 received the first certificate of award given by the cultural magazine Arts in Philadelphia for a radio program "doing much to further the interest of the public in fine music". Arrow in Canada CLUETT PEABODY & Co. of Canada, Toronto (Arrow shirts) on May 14 stai'ts musical one-minute spot announcements four times weekly on 15 Canadian stations. Account was placed by Cockfield Brown & Co., Toronto. WLS, Chicago, estimated recently that 63,000 hamburgers and sandwiches and 2,520 gallons of cofEee have been consumed by the entertainers on the WLS National Barn Dance since they started to broadcast from the Eighth Street Theatre in Chicago. A free lunch is served by the management between the two stage performances each Saturday evening. FCC Orders Hearings On WTCN, KSOO Pleas To Use WOR Channel APPLICATIONS of WTCN, Minneapolis, and KSOO, Sioux Falls, S. D., for assignment to 710 kc, on which WOR, Newark, is the dominant station, were designated for hearing April 17 by the FCC. Other applications for assignment on this channel filed in recent months have been withdrawn. Regarded as a test of duplication on erstwhile clear channels, the hearing is expected to provoke considerable interest. No date has yet been set, though the docket schedule indicates the proceeding will occur in June. WTCN, now on 1250 kc. with 5,000 watts day and 1,000 watts night, seeks assignment on 710 kc. with 10,000 watts using a directional antenna at night. KSOO operates on 1110 kc. limited time with 5,000 watts. It seeks unlimited time on 710 kc. with 5,000 watts and a directional antenna for night use. The FCC granted construction permits to KIRO, Seattle, and KMPC, Beverly Hills, Cal., for increased power on 710 kc. KIRO was authorized to boost its power from 1,000 to 10,000 watts and install a directional antenna, receiving what amounts to a Class I-B assignment. KMPC was authorized to increase its power from 1,000 to 5,000 watts as a Class II station and install a directional antenna. Both stations are CBS outlets, though the Los Angeles transmitter is supplementary to KNX, CBS-owned 50,000-watt station. u nchallenged firsl in this ten-millionpopulalion market. For more information about WBBM, one of the sixteen CBS 50,000 watt stations, inquire of Radio Sales : New York, Detroit, St.Louis, Charlotte, N. C, San Francisco, Los Angeles MIDWESTERN KEY STATION OF THE COLUMBIA BROADCASTING SYSTEM BROADCASTING • Broadcast Advertising May J, 1940 • Page 47