Broadcasting (Jan - June 1940)

Record Details:

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'bably learned the mcy Modulation), s advance in the art iiomes. You've been I it were in the room 5 to you with a full leanny "presence." stions that delight mes through with jI to deep, dense siradio void, as com)ff the switch, equencies" playing ' low ihich Iringi hause It ad vanced position in high fidelity recording. "Wide Range" has come to be synonymous with World because these transcriptions have covered nearly double the frequency range of conventional recordings. Hence, the tone richness, the life-like quality that you enjoy today in a World broadcast. That extra "Wide Range"— that reserve of quality which has for years earned the preferment of radio stations and advertisers— is a "must" for FM broadcasting. While ordinary recordings cannot meet the exacting requirements of FM, World's quality is in demand as fast as FM stations are licensed. It is a scientific fact, of course, that the most nearly perfect thing in recorded sound is a World vertical cut. Wide Range transcription. Use this quality for your programs. 531 stations throughout the world have long been equipped with the special sensitive apparatus required for broadcasting World transcriptions. 4S T I N G _ SYS T E E RANCHES AT SAN FRANCISCO AND WASHINGTON