Broadcasting (Jan - June 1940)

1940 ROYAL LINE! By the originator of folding chairs jpFair Makes Plans |iFor Use of Radio ALTHOUGH radio plans for the New York World's Fair this summer are still somewhat in the formative stage, both radio and television, as last year, will play a large part in promoting the exposition and as actual exhibits in the buildings of RCA, Crosley, Westinghouse and General Electric. According to John S. Young, Fair diIrector of radio and television for the past three years, networks and [jNew York stations are now lining up schedules to cover opening day on May 11 and subsequent pickups ^throughout the summer. i The Salute of the Americas se llries on CBS, MBS and NBC [Broadcasting, Feb. 1 and Apr. 15] is proving a worthy sequel to last year's Salute to Nations series. The program, which started i, April 7, features good-will messages to America from the presi 5 dents of various Latin American countries. The Fair's radio department is sending stations one-minute, fiveminute and quarter-hour scripts, i giving news and features about the 1. Fair, recorded programs of talks by Harvey Gibson, chairman of the Fair, and music by an employes' glee club. Local stations in diff er j.ent States are carrying special events pickups in connection with Women's Advisory Committee Meetings in those States planning participation in the Fair. Sponsors of network programs, many of whom have exhibits at the Fair, are cooperating on their programs. Greyhound Bus Co., sponsoring the This Amazing America [ series on NBC-Blue, will give over the May 10 program to the Fair. Andre Kostelanetz played the music from the Fair's "American Jubilee' for the first time on the April 22 Ethyl Gas Tune Up Time program on CBS. Robert Ripley, who has a "Believe It or Not" exhibit in the amusement area, devoted his May 3 program on CBS for Nehi Corp. to the Fair. WNYC, New York's municipal station, will have about six daily ^programs from or about the Fair; WQXR, New York, will carry daily ' reports of Fair activities ; WLW, I Cincinnati, again will have a stu^ dio in the Crosley exhibit, under the management of Joseph Ries ; ' WMCA, New York, will welcome visitors to the Fair on a weekly series of programs from Times Square hotels. Audition Successor for Bob Hope PEPSODENT Co., Chicago (toothpaste), again this summer will broadcast a substitute program for Bob Hope in the Tuesday evening period on NBC-Red, the change to occur probably the last week in .June. Lord & Thomas, New York, the agency, is auditioning two possibilities, a serial dramatization by Jerry McGill titled Growing Pains, and musical program wtih Harry Salter's Orchestra. No decision has been announced. Five N. Y. Accounts Prepare BOB WHEATON Radio Features, New York, has announced the preparation of radio and merchandising campaigns for five New York accounts • — Sebastiani Wineries, Alba Trading Co. (cofEee), U-X Mfg. Co. (shaving materials), Shave-Glo Co. (lotion), and Egofoam Products Co. (soap). Details of the campaigns will be announced early in May. Television on Networks Agency Gets Ready Seven Days a Week Seen Within Year by Morton MORE programs for the televiewer and the beginning of regular transmissions of NBC television programs over an established network on a probable seven-day-aweek schedule were seen as development of the next 12 months by Alfred H. Morton, NBC vice-president in charge of television, in an anniversary review of television's first year of regular service. "In the year since last April 30 we have transmitted more than 1,000 individual program items, totaling more than 600 program hours," said Mr. Morton. Ten per cent of these were presented in cooperation with 80 different advertisers and advertising agencies. Time on the air was almost evenly divided among studio presentations, film and outside telecasts, vdth more than 850 hours of test pattern transmission for the convenience of manufacturers testing equipment and radio dealers installing home receivers, Mr. Morton stated. On the basis of the audience poll mailed by NBC to more than 2,000 names of receiver owners, the most popular program of the year was the presentation of the current Broadway production "When We Are Married", which received a mark of 2.85 out of a possible 3. NBC-produced dramas, standing at the top of the average ratings, range from 2.65 to 2.74. Dramas as a group are followed by special events, such as sports contests, parades and the like, with films grouped in third place. Video 'Jeep' to Bermuda RCA is sending a "jeep" television demonstration set and six stock receivers to Bermuda on May 11. In addition to the studio "jeep" programs aboard the ship, the regular transmissions from NBC's television transmitter in New York City will be tuned in, as a test of the distance programs can be received over the water. During the stay in Bermuda, several sets will be placed on the pier, so Bermudans may watch programs piped from the "jeep" transmitter in the ship's studio. Date of departure is that of the opening of the New York World's Fair, so the televising of that event is expected to be the first program received and witnessed by passengers aboard the liner. W2XBF, New York facsimile station owned and operated by W. G. H. Finch, president of Finch Telecommunications Inc., has announced a new schedule of facsimile transmissions, effective immediately. Transmissions will be made from 3-4 p.m. and 7-9 p.m. daily except Sunday on 43.74 mc. and will consist of INS news with comics, cartoons and crossword puzzles. Test Your Program Over WJBC BLOOMINGTON, ILL. Central Illinois — one of America's three richest agricultural markets; center of the hybrid corn industry. 380,600 responsive people live in radio homes in the primary area of WJBC. Test over WJBC 1200 K. 250 W. Natl. Rep.: COX & TANZ Blow Co., New York, has completed installation of television studios and audition rooms at its New York offices in 9 Rockefeller Plaza, which were recently enlarged, in order to experiment against the day when television may have commercial use by advertisers. Walter Tibbals, of the agency's radio department, will be in charge of the new television department, while scripts will be under the direction of Max Marcin, scenario writer. Agency Works on Telecasts McCANN-BRICKSON, New York, on May 10 will start a series of tenminute weekly telecasts on W2XBS, New York, for various clients, under the direction of Stuart Ludlum, executive in charge of radio. On April 19, the agency tested a short skit for Flit, product of Stanco Co., on W2XBS, and for the new series plans to present similar sketches by such scriptwriters as Helga Lund, author of the Stanco series The Career of Alice Blair. John MacDonnell, also in the agency's radio department, will assist Mr. Ludlum. Labor Issue Settled NATIONAL Labor Relations Board on April 26 announced approval of a consent decree to be presented to the Eighth U. S. Circuit Court of Appeals, settling the issues in proceedings involving KGCU, Mandan, N. D. The decree provides that the company will cease discouraging membership in IBEW Local B-975 (AFL) by discharging or refusing to reinstate any employe because of union activities. It al.so provided for payment of $300 by the station operators to Paul M. 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