Broadcasting (Jan - June 1940)

Page scan 000857 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000857
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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en Rcu. Chrystomos Papalombrov spoke It was to WBT listeners WBT broadcast a special program celebrating the 129th anniversary of Greece's independence from Turkey. There was choral music, and an address by Rev. Chrystomos Papalombrov— 2w Greek. Of course, most folks in the Carolinas do not understand Greek, but for those of Greek descent, WBT has further cemented their loyalty. .. as it has the loyalty and enthusiasm of all the other groups that make up WBT's rich audience. WBT's overwhelming dominance in its territory is maintained by programs broadcast for, rather than to, its listeners— programs like: The only play-by-play broadcasts of major league baseball in the South —the second straight year WBTs Alarm Clock "rings" every week day at 5:30 a.m for the farmers and their families— the workers and their families Community Crusaders — dedicated to the improvement of conditions among colored youth Farmers' Forum of the Air— an informal round-table discussion about farm problems— of, for and by farmers Bureau of Missing Persons— 58 persons traced in 11 weeks Three million Carolinians know WBT broadcasts for them. And they buy WBTadvertised products— /zr5f. WBT ★ 50,000 WATTS • CBS • CHARLOTTE. N. C. Owned and Operated by the Columbia Broadcasting System. Represented nationally by Radio Sales: New York • Chicago • Charlotte, N. C. • St. Louis • Detroit • Los Angeles • San Francisco