Broadcasting (Jan - June 1940)

Page scan 000879 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000879
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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1 REAL coverage of the New York . market— that's what WEAF and WJZ participation programs offer radio advertisers with hmited budgets. It's the type coverage and audience that major stations — and only major stations— provide in this vast market. Yet it is priced moderately, whichever program you choose. So check these FIRST: Rad Hall's FORTY WINKS CLUB, 6:30 to 7:30 A. M., daily except Sunday on WEAF; Ed East's BREAKFAST IN BEDLAM, 7:00 to 7:55 A.M., daily except Represented Nationally by Sunday on WJZ; and Nancy Craig's WOMAN OF TOMORROW, 9:00 to 9:30 A.M., Monday through Friday on WJZ. All three are client-tested, result -getting opportunities, proved sellers of a wide variety of products in the New York market. Ask any NBC Spot Salesman for complete information — past and present sponsors, mail pull, sales results. N. B. — WEAF and WJZ are the only major network stations in New York with station guaranteed time. Always check them FIRST ! SPOT Sales Offices { NEW YORK CIEVEIANO : I CHICABO DETROIT 1 SAN FRANCISCO HOLLYWOOD I BOSTON PiTTSBURGN 1 BROADCASTING • Broadcast Advertising May 15, 1940 • P^e 33