Broadcasting (Jan - June 1940)

Page scan 000881 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000881
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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TRANSMITTER IN NEW STRATEGIC LOCATION Powerful 50,000 Watt Station to Dominate ricli Metropolitan Boston Area of 2,500,000 people At Hull, Massachusetts, on Boston Harbor, two giant 5 00 -foot aerial towers dwarf the attractive building that houses the new transmitter of Station WBZ Boston. Inside, Westinghouse engineers are testing and checking final details of the most modern radio transmitter ever designed. Purpose ... to dominate the entire Metropolitan Boston Area beyond a shadow of a doubt. 50 MV/M Signal in Greater Boston 10 MV/M in balance of Metropolitan Area The new transmitter at Hull will concentrate WBZ broadcasts like a powerful searchlight's beam on the whole of Greater Boston with a signal strength conservatively estimated at 50 MV/M — in the rest of the Metropolitan Area the signal strength will be 10 MV/M. Every radio listener in this area will naturally prefer this clearer, stronger reception. No increase in Rates for the immediate Present Listening audience in the entire New England market will be vastly increased at the same time that the Metropolitan Boston Area is blanketed with this new, stronger signal. Nevertheless, Station WBZ plans no immediate rate increase. Consequently, alert advertisers are signing up to participate in the generous bonus of extra listeners ... at no extra cost. Thirty-two new advertisers have already added WBZ to their advertising schedules. IMPORTANT Send today to WBZ, Hotel Bradford, Boston, Mass., or your nearest N. B. C. spot sales office, for full information about WBZ . . . information that changes the entire radio picture in Greater Boston, Metropolitan Boston, and New England. Represented Nationally by c m SPOT Sales Offices NEW YORK CHICASO SAN FRANCISCO BOSTON CLEVELAND DETROIT HOLLYWOOD PITTSBURGH BROADCASTING • Broadcast Advertising May 15, 1940 • Page 35