Broadcasting (Jan - June 1940)

Record Details:

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P£R WEEK* ALL of these Kfl />ww»/r, Combine them any way you please as long as five per week are purchased and earn this new, low combination rate. Here are four proven sales promoters reaching four different audiences at four different times of the day at a price comparable to our one-minute daytime spot announcement rate. Write or wire for complete story on this best buy in the Nation's Third Major Market — the "State of KFI." >trf Baker's "NOTEBOOK" Borrow a profitable page from this popular KFI feature and write a new sales success story for your product. Afternoon program, Monday thru Friday Aqne% White's "CALIFORNIA HOME" Stir a small part of your advertising budget into this home economics program crowded with women listeners. Morning program, Monday thru Friday. Mirandy's "GARDEN PATCH" 80% of Southern California adults have a definite interest in year-round gardening. Plant your sales message in the "Garden Patch" and reap a harvest of increased business. Bob Johnson's "BRIDGE CLUB" Deal yourself in on the enthusiastic audience that follows Bob and his advertisers faithfully. Participation gives you trump cards in Southern California. ♦Basic Rate — 5 per week (any combination), $200.00 per week for one month or less. Three to 6 months, $175.00 per week; 9 to 12 nionths, $150.00 per week. Single participation rate, $46.00 gross. Participation consists of 150 words live copy. KFI Pariieipai'mg Programs Are Powered io Sell! OWNED AND OPERATED BY LOS ANGELES CALIFORNIA 30 AflHuUi of Mo^nUuf Bu*iilUtiA! 9:30 A. M. MONDAY THROUGH FRIDAY . . . children off to school, breakfast dishes all washed . . . have another cup of coffee, relax and listen to one of the most enjoyable half-hours in radio. It's . . . if with HOMER GRIFFITH Genial master of ceremonies. You'll like his happy philosophy as he shares his home-made sunshine with you. -k vflth IRENE WIGTON Home economist, stylist, color harmonist, offering scads of new ideas to make the day's work lighter and more enjoyable. •k with AL POSKA Popular conductor of KECA's "MUSICAL CLOCK," adding much fun and frivolity to the festivities. _ ■k with CLAUDE SWEETEN Composer-conductor and director of the musical portion of KECA's "MIDMORNING JAMBOREE." Well known for his imaginative music on "Feminine Fancies" and "Listen Ladies." k with JACK OWENS Hollywood's "young-manabout -the -piano," singing those songs you like to hear. ^ and the KECA ORCHESTRA That's the Talent Line-up! . . . Now as to the Costs SOLD ONLY ON PARTICIPATING BASIS 150-word participation $20.00 each (Basic rate, less than 5 weekly.) Above subject to all frequency discounts. WEEKLY PARTICIPATING RATE — 5 PER WEEK Less than 1 3 weeks, per week $85.00 13 to 25 weeks, per week 80.75 26 to 38 weeks, per week 76.50 39 to 51 weeks, per week 72.25 52 weeks, per week 68.00 No further discounts given than shown above. ALL PRICES INCLUDE TALENT CHARGE 340 KG 50.000 Watts Continuous NBC REQ EDWARD PETRY & CO., Sales Representatives TUQKC 5000 Watts Days .1000 Watts Nights NRHRI IjlF FREE & PETERS, Inc., Sales Representatives