Broadcasting (Jan - June 1940)

Page scan 000885 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000885
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ANOTHER WKY ADVERTISER SAYS IT IN EXACTLY 25 WORDS! are J ^nCC is • Eighteen spot announcements a week over WKY tell Oklahomans about Skinner's Raisin-Bran and Macaroni products. The alacrity with which Oklahoma housewives have responded to these announcements has enabled Skinner's representative to report "an increase in my Oklahoma territory on Raisin-Bran sales that to my best knowledge is a better showing than has been made in any other territory." WKY was sent to bat for Skinner a year and a half ago. Active merchandising co-operation among jobbers and dealers plus an ability to deliver a greater listening audience than any other Oklahoma station, has given WKY a regular place in the Skinner line-up . . . has demonstrated the unquestioned power of WKY to do a thorough selling job throughout the Oklahoma market. 1^ ICY ^ OICLiliHOIilli^ ClXlf Owned and Operated by The Oklahoma Publishing Co. The Daily Oklahoman and Times The Farmer-Stockman * KVOR, Colorado Springs * KLZ, Denver {Affiliated Mgmt.) Represented Nationally by the Katz Agency, Inc.