Broadcasting (Jan - June 1940)

Page scan 000889 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000889
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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PER KW INPUT • • • WITH THIS NEW; The new Westinghouse Type HG SO kw transmitter was developed in the recognition that commercial broadcasting pioneered by Westinghouse Station KDKA is the business of manufacturing modulated radio waves at a profit. Commercial stations can turn out a better product at lower cost with this new equipment because: 1. The power amplifier provides over 80% efficiency — more than twice the plate efficiency of conventional circuits and at least 20% above other equipments now available. 2. Air-cooled tubes throughout eliminate water jackets, coohng radiators, water storage tanks, distilled water and other inconveniences of expensive installation and maintenance accompanying the use of water cooled tubes. 3. The cooling method allows use of exhaust air to heat the building housing the transmitter— a further saving. 4. All tubes are operated well below their rating with resultant long life and economy. Performance for station KDKA in Pittsburgh gives ample confirmation of the improved efficiency, economy, compact arrangement, and simplified operation which this new transmitter provides. For full details of operating advantages listed at left, get in touch with your nearest Westinghouse office. • • • Tune in Thursday nights to "Musical Americana," with Westinghouse Radio Orchestra, 100 Men of Melody and Swing Choir . . . N.B.C. Blue Network ... 8 P.M., E.S.T. J-08016 Broadcast Equipm^t T