Broadcasting (Jan - June 1940)

Record Details:

Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

The best-known couple in daytime radio! ''Betty and BoF NOW AVAILABLE IN HlYl RECORDED SERIES This new recorded "Betty and Bob' ' series follows the same program style that made the network series such a smashing success for General Mills — with all new plot sequences. It is a five-a-week, 15-minute show. . . features an all-star cast of name talent. . . is authored and directed by the same writer and same producer who brought the netu ork show to the highest rating in eight years on the air. "Betty and Bob" is built to a proved successformula — with added showmanship features seldom found in recorded programs. Highlights are: Specially arranged otxhestral theme music — Several types of opening and closing theme and announcements on separate record — Maximum time allowance for commercials — Comprehensive merchandising plan. Every detail has been carefully planned to give the program all the flavor and character of a "live" show, including the finest recording— NBC ORTHACOUSTIC. Take advantage of the huge following "Betty and Bob" have built up! Here's a program for "spot" use by regional advertisers in every section of the country. Write for presentation, availability and prices. adiO'Recording Division NATIONAL BROADCASTING COMPANY A Radio Corporation of America Service RCA Building, Radio City, New York • Merchandise Mart, Chicago • Sunset and Vine, Hollywood BROADCASTING • Broadcast Advertising May 15, 1940 • Page 45