Broadcasting (Jan - June 1940)

Page scan 000891 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000891
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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The best-known couple in daytime radio! ''Betty and BoF NOW AVAILABLE IN HlYl RECORDED SERIES This new recorded "Betty and Bob' ' series follows the same program style that made the network series such a smashing success for General Mills — with all new plot sequences. It is a five-a-week, 15-minute show. . . features an all-star cast of name talent. . . is authored and directed by the same writer and same producer who brought the netu ork show to the highest rating in eight years on the air. "Betty and Bob" is built to a proved successformula — with added showmanship features seldom found in recorded programs. Highlights are: Specially arranged otxhestral theme music — Several types of opening and closing theme and announcements on separate record — Maximum time allowance for commercials — Comprehensive merchandising plan. Every detail has been carefully planned to give the program all the flavor and character of a "live" show, including the finest recording— NBC ORTHACOUSTIC. Take advantage of the huge following "Betty and Bob" have built up! Here's a program for "spot" use by regional advertisers in every section of the country. Write for presentation, availability and prices. adiO'Recording Division NATIONAL BROADCASTING COMPANY A Radio Corporation of America Service RCA Building, Radio City, New York • Merchandise Mart, Chicago • Sunset and Vine, Hollywood BROADCASTING • Broadcast Advertising May 15, 1940 • Page 45