Broadcasting (Jan - June 1940)

BIG WEEK in Milwaukee saw the city getting a new radio station and a new mayor. The station is W9XA0, operated by the Milwaukee Journal and first FM station licensed west of the Alleghenies. W9XA0 is independently programmed from WTMJ. The new mayor, Carl Zeidler (left) , made the opening address on W9XA0. Here he is looking over the FM transmitter as L. W. Herzog, WTMJ manager, explains how it works. GRAYBAR Electric Co. reports the following sales of WE equipment : WDLP, Panama City, Fla., 310B transmitter with speech input equipment; KWFC, Hot Springs, Ark., 310B transmitter and complete station equipment ; KRRV, Sherman, Tex., 443A-1 1 kw. transmitter; WFBL, Syracuse, 503A-1 FM transmitter; KLZ, Denver, line branching and phasing equipment, coupling unit and phase monitor. RCA MFG. Co., Camden, N. J., reports the following sales of RCA equipment : WLOL, Minneapolis, 1-G 1 kw. transmitter ; KFRO, Longview, Tex., 1-DB 1 kw. transmitter; WJHP, JacksonviUe, Fla., 250-K 250-watt transmitter; WSAM, Saginaw, Mich., 250-G 250-watt transmitter, contingent on FCC approval; WTMV, East St. Louis, 111., 1-G power amplifier, contingent on FCC approval. K G M B , Honolulu, in midApril started construction of its new studios and offices. With RCA transmitting equipment to be installed in the new $150,000 plant on Kapiolani Blvd., the construction project is the final step in bringing the station up to 5 kw. operation. Formerly operating with 1 kw., a frequency shift to 590 kc. has been approved by the FCC. As part of the new transmitter plant a 330-foot Bethlehem tower was completed late in March. RCA MFG. Co., Camden, N. J., has published a new catalogue-brochure announcing price reductions for certain RCA amplifying equipment, including the 41-C three-channel preamplifier, the 40-D program amplifier, 94-D monitoring amplifier, 40-C standard program amplifier and 41-B standard pre-amplifier. WESTERN ELECTRIC Co., New York, has announced its new 22D portable speech input equipment, featuring durable lightweight duraluminum construction and complete studio channel amplifier and control facilities in small space. The volume indicator, calibrated in the new vu. units, is employed in the unit. Frequency response of the equipment is claimed to be flat within one db. from 30 to 10,000 cycles, with maximum flexibility gained through use of four parallel mixers and a master gain control. The complete outfit for remote broadcasting packs into two carrying cases. The apparatus and its specifications are described in a new catalogue I pamphlet published by the company. WOR, Newark, N. J., following recent authorization by the FCC, is starting alterations in its transmitter antenna system at Carteret, N. J. Plans call for elimination of the caternary, or third quarter-wave radiator in the antenna setup. Engineers claim the new arrangement will not materially change the WOR signal pattern, beyond slightly strengthening east-west radiation. Eliminating the caternary, supported by a wire between the two 385foot antenna towers, will permit installation of separate feed lines to the base of each, with phasing equipment in the transmitter building. WIP, Philadelphia, expects to complete in a few weeks its new 5 kw. transmitter, on which construction started early in April. Western Electric equipped, the new transmitter building and two Lehigh towers are located on a 26-aere plot on Creek Road in Belmar, N. J. The plant will include complete facilities for accommodating the transmitter staff. Construction is being supervised by Clifford C. Harris, WiP technical supervisor. CKWX, Vancouver, B. C, is putting finishing touches on its new transmitter house, located on nearby Lulu Island. The house includes living quarters for the transmitter staff. Installation of the 1,000-watt Collins transmitter started early in May, along with erection of the Ajax vertical radiator. The station expects to be on the air with 1,000 watts on 950 kc. early in June. FRANCIS H. BROWN, until recently vice-president and sales manager of Radiotone Inc.. Hollywood manufacturers of recorders, playback systems and other radio equipment, and Glenn Wallichs, also well-known in the recording and wholesale radio distribution field, have formed National Recording Supply Co., with headquarters at 1065 Vine St. New firm is acting as exclusive distributors of recording equipment. Wallichs continues to head Hollywood House of Music Recording Studios at 5205 Hollywood Blvd., and has named Hugh Claudin as manager. Robert Humes, merchandising authority and well known in the radio accessories field, has joined Radiotone Inc. as vice-president and sales manager, taking over the post formerly held by Brown. W. H. Snow continues as president and general manager. EISLER ELECTRIC Corp., Union City, N. J., has changed its corporate name to Callite Tungsten Corp. in order more accurately to reflect its business. Principal products are materials and equipment for the manufacture of neon signs, radio tubes and other types of electronic devices. X-Ray Myth WHEN a recent letter from a radio listener suggested to the FCC "the danger from X-rays to which the public will be subjected in the use of television receiving sets", the FCC engineering department explained: "According to the best available information, the efficiency of X-ray generation at the voltages employed in cathode-ray television systems is extremely low, and any X-rays so produced are of such low penetrating power as to be completely absorbed by the glass walls of the tube. Not only is this true of cathode-ray tubes in television receiving sets, but also of the tubes used in transmitters. In neither case do engineers consider there is any danger from X-radiation." School Places Spots AUTO CRAFTS TRAINING Co., Chicago (automotive courses), has started a test campaign of weekly quarter-hour musical programs on WOWO, Ft. Wayne, and WWVA, Wheeling, in addition to several other markets which have been running varying schedules for the last few months. If test is successful, more stations may be added in the future, according to First United Broadcasters, Chicago, handling the account. KEN YON TRANSFORMER Co., New York, has issued a new catalog. 'National Hotel Week' RADIO again this year will play a large part in the promotion of National Hotel Week, June 2-8, under the direction of Howard Dugan, chairman of the radio committee of the American Hotel Assn. Special announcements will be made June 2 on the Chase and Sanborn program and One Man's Family on NBC-Red, while local quarter-hour and half-hour programs will be presented before and during the week, featuring prominent executives in the hotel business and dance orchestras playing from hotels all over the country. Promotion work for "Travel America Year" is being combined with the hotel week. RENEWS Contract Swing" Sales National Biscuit continues its five day half-hour broadcast, Monday through Friday over WFBL. The program features IMartin Block's "Make Believe Ballroom". Another proof of PAYING results . . . N.B.C. is just one of the many REPEAT advertisers whose profit sales have earned renewed contracts for WFBL. WRITE FOR FULL DETAILS WFBL SYRACUSE, N. Y. or Free & Peters, Inc. National Representatives THE FOUR -LEAF SALES CLOVER IN THE OREGON MARKET r FOUR LEAF CLOVERS aren't common— but you can still find them. Take the experience of Kathleen Connolly, owner of Portland's exclusive Irish linen shop, who found KEX a four leaf clover in the promotion of her business. Last fall, with an Irish eye to building holiday volume, Kathleen Connolly picked KEX to help her do a selling job. Three afternoons a week she broadcast a travelogue of old Erin in order to acquaint more people with her shop and with her high quality imported linens. Results — hundreds of new friends and the largest Christmas business Kathleen Connolly had experienced in ten years. Needless to say, the sales promotion partnership of KEX and Kathleen Connolly carries on. Sales continue to show healthy increases over last year and Mrs. Connolly has joined the large group of advertisers who know from experience that KEX is a four leaf sales clover in the prosperous Pacific Northwest. 620 KC 5000 WAHS DAYS 1000 WAHS NIGHTS NBC RED New York RADIO STATIONS OF THE OREGONIAN KEX 1160 KC PORTLAND •OREGON 5000 WAHS CONTINUOUS NBC BLUE National Representatives-EDWARD RETRY & CO. INC. Chicago Detroit St. Louis San Francisco Los Angeles IBROADCASTING • Broadcast Advertising May 15, 1940 • Page 73