Broadcasting (Jan - June 1940)

Page scan 000929 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000929
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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OVER 121 STATIONS USING THE ORIGINAL TEL-PIC NEWS-DISPLAY & SERVICE PLAN Progressive broadcasters, 121 of them**, from Maine to California are now using Tel-Pic's News Display, radio's newest merchandising plan for station and sponsors. Developed exclusively for radio, Tel-Pic's Plan helps build an audience for the station and sponsor with its neat, attentioncreating display which offers a daily stream of merchandising and publicity tie-ins for the station and for all types of local or national products. FEATURES OF THE TEL-PIC PLAN: 1 Illuminated display (18 by 28 inches) in six colors . . . red, blue, black, yellow, white and green . . . patented bio-lite ANIMATED waves. (Not just a frame.) 2 News flash photos of outstanding world events mailed daily, except Sundays and holidays. This creates daily news interest. Photos are printed on 70 lb. coated stock and mailed in card-board tubes to insure protection. 3 Ample space for sponsor or station merchandising in bottom-removable panel of display. (Hand painted on glass.) 4 Simple, durable equipment. Merely insert plug in AC or DC current and display becomes animated, and call letters in top panel become illuminated in radiolike waves. 5 Sold exclusively to your city on monthly budget plan at extremely low cost. IMPORTANT NEW PLAN: Tel-Pic Syndicate Inc. will send its representatives to your city to sell choice locations for its displays in banks and merchants' windows at no cost to you under our new reciprocal plan that will be sent on request. Billings to advertisers are handled direct by Tel-Pic. IMPORT AIST ISOTICE! Tel-Pic bio-lite is fully registered and protected. Avoid substitutes. Use the original Tel-Pic Service only. **Tel-Pic's 121 subscribers include local stations, network affiliates, network M & O stations, 100 watters to 50,000 waiters. Write or wire today for full particulars. TEL-PIC SYNDICATE Inc. 1650 Broadway New York City Circle 5-4688 BROADCASTING • Broadcast Advertising May 15, 1940 • Page 81