Broadcasting (Jan - June 1940)

Page scan 000935 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000935
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Districts to Fill NAB Directorate Automatic Net Membership to Be Voted on at Meetings TO ELECT new directors of the NAB, meetings will be held in eight districts during June and July, under by-law requirements. While only tentative dates have been set for several of the sessions, broadcasters will elect eight of the 17 NAB district directors. Directors-at-large, two each representing large stations, medium stations and small stations, will be nominated and elected at the NAB Convention in San Francisco Aug. 4-7. In addition, the membership will be called upon to vote on a change in by-laws, whereby each of the networks (NBC, CBS and MBS) automatically would be entitled to board membership, increasing the size of the board from 23 to 26. Expiring Terms Directors whose terms expire this year, and whose successors will be elected at the district meetings, are Harry C. Wilder, WSYR, Syracuse (District 2, New York) ; John A. Kennedy, WCHS, Charleston, W. Va. (District 4, D. C, Maryland, North Carolina, South Carolina, Virginia, West Virginia) ; Edwin W. Craig, WSM, Nashville (Distric 6, Arkansas, Louisiana, Mississippi, Tennessee) ; John E. Fetzer, WKZO, Kalamazoo (District 8, Indiana, Michigan) ; John J. Gillin, WOW, Omaha (District 10, Iowa, Missouri, Nebraska) ; Herb Hollister, KANS-KFBI. Wichita (District 12, Kansas, Oklahoma) ; Eugene O'Fallon, KFEL, Denver (District 14, Colorado, Idaho, Utah, Wyoming, Montana) ; Donald W. Thornburgh, KNX, Los Angeles (District 16, Arizona, New Mexico and Southern California). District meetings already set are Greensboro, N. C, June 1-2 for District 4; St. Louis, June 8 for District 10; Wichita, June 10 for District 12, and Salt Lake City, June 12 for District 14. Chairman James Lawrence Fly, of the FCC, is tentatively scheduled to address the district meeting at Greensboro June 1, upon invitation of Director Kennedy. Carl Haverlin, station relations director of Broadcast Music Inc., plans to attend each district session and explain the status of BMI operations. Members of the NAB headquarters staff, including President Neville Miller, are expected to be present at the meetings. _ Aside from the directorship elections and the BMI discussions, consideration of code problems is expected to share district meeting discussions, along vidth the whole copyright problem. Many questions have arisen regarding enforcement of code provisions and it is likely that special consideration will be given the question. Fruit Juice Spots CALIFORNIA PACKING Corp., San Francisco (canned food), on May 7 launched an intensive spot campaign over a large list of stations for its pineapple juice. Oneminute dramatized transcribed announcements are being used twice daily, six times a week. The business was placed through McCannErickson, San Francisco. Blaiiltet ]) KDKA gives to advertisers this new "over-all-coverage' blanket design ... a pattern resulting from combining the following elements . . . A sponsor's one-time olfer . . . and the resulting 12,554 pieces of mail . . . from a total of 1 1 52 towns in 1 64 counties ... in eleven states. 70% of all this mail came from 468 towns within a 50-mile radius of Pittsburgh. • The outstanding element of design in this new KDKA blanket coverage pattern is Allegheny County {Metropolitan Pittsburgh) . . . this one county produced approximately 25% of the total mail brought in. i m SPOT Sales Offices SJIH fSANOSDO ftOLlTWtSB BROADCASTING • Broadcast Advertising May 15, 1940 • Page 87