Broadcasting (Jan - June 1940)

Network iKccovnts All kime EDSTunless olherwise indicated. New Business ' GILLETTE SAFETY RAZOR Co., Boston (Blue Blades, Gold Teeli Razor), on May 10 started Elmer Davis & the News on 89 CBS stations, Fri. ' and Sun., 8 :55-9 p.m. Agency : Maxon Inc., N. Y. HEALTHAIDS Inc., Jersey City ( Serutan ) , on April 29 started Norman Broicenshire on 6 Don Lee Network stations, Mon., Wed., Fri., 9:159 :30 p. m. Agency : Austin & Spector, . N. Y. . NEIGHBORS OF WOODCRAFT, Portland, Ore. (insurance), on April 30 started for 39 weeks. Neighbors of I Woodcraft, musical-variety program, on 31 Pacific Coast Don Lee stations, Tues., Tliurs., 8-8:30 a.m. (PST). Agency : Mac Wilkins & Cole, Portland. RALSTON-PURINA Co., St. Louis (hot cereals), on Sept. 30 resumes Tom Mix Ralston iitraight Shooters ■ on 50 NBC-Blue stations, Mon. thru Fri., 5:4.5-6 p.m. (EST). Agency: ' Gardner Adv. Co., St. Louis. GREAT ATLANTIC & PACIFIC ' TEA Co., New York (all products), on May 1 started Mu$ico on 3 CBS sta. tions. Wed., 10:15-10:45 p.m. Agency: • Paris & Peart, N. Y. ' PROCTER & GAMBLE Co., Cincin • nati (Dreft), on May 27 starts Lone Journey on 14 NBC-Red stations, ' Mon. thru Fri., 11 :15-11 :30 a.m. ' Agency : Blackett-Sample-Hummert, ) Chicago. Renewal Accounts GENERAL MILLS, Minneapolis, on June 3 renews for 52 weeks five pro5 grams, all on 28 NBC-Red stations : Mon. thru Fri., Light of the World (Bisquick), 2-2:15 p.m.; Arnold ' Grimm's Daughter ( Sof tasilk cake ' flour), 2:15-2:30 p.m.; Valiant Lady (Wheaties), 2:30-2:45 p.m.; Mon., Tues., Thurs., Hymns of All Churches ( (Cake flour), 2:45-3 p.m., and Wed., i Fri., Betty Crocker (Cake flour), ] 2 :45-3 :00 p. m. Agency on Bisquick , and Cake Flour: Blackett-Sample1 Hummert, Chicago. Agency on Wheatji ies : Knox-Reeves, Minneapolis. ,1 FIRESTONE TIRE & RUBBER J Co., Akron, on June 3 renews Voice of Firestone for 52 weeks on 53 NBCRed stations, Mon., 8 :30-9 p.m. Agen ' cy : Sweeney and James Co., Cleve 'I land. '< GALLENKAMP STORES Co., San 'I Francisco (shoe store chain) has re; newed for 52 weeks Professor Puzzle wit on 5 NBC-Pacific Red stations. Sun., 4-4:30 p.m. (PST). Agency: Long Adv. Service, San Francisco. Crystal Specialists Since 1925 ATTENTION BROADCASTERS SUBJECT TO FREQUENCY RE-ALLOCATION We are al your service to — 1. REGRIND your present crystal to higher new frequency .... $17.50 2. NEW CRYSTAL (less holder) $22.50 3. NEW CRYSTAL fully mounted . . $30.00 LOW DRIFT • APPROVED BY FCC R [O SEAVICK 124 Jackson Ave. University Park, Md. DAFFY TIME was April 28 for Alan Young, of the Vancouver program staff of Canadian Broadcasting Corp., here snapped in a ptizzled pose as he tried to figure out the program changes for Canada's five time zones occasioned when Eastern Canada went on Daylight Saving Time. Network Changes GREYHOUND LINES, Cleveland (bus transportation), on May 3 shifted This Amazing America on 59 NBCBlue stations, Fri., from 8-8:30 p.m. to 9 :30-10 p.m. Agency : Beaumont & Hohman, Cleveland. GRIFFIN MFG. Co., Brooklyn (shoe polish), on April 29 shifted Who Knows? on 4 MBS stations from Sat., 8:30-8:45 p.m. to Mon., 10:15-10:30 p.m. Agency : Bermingham, Castleman & Pierce, N. Y. CHESEBBOUGH MFG. Co., New York (vaseline products), on May 29 shifts Dr. Christian on 61 CBS stations, Wed., 8:30-8:55 p.m. (EDST), with West Coast repeat, 7 :30-7 :55 p.m. (PST), from Hollywood to New York for three weeks or more. Agency : McCann-Erickson, N. Y. BROWN & WILLIAMSON TOBACCO Corp., Louisville (Bugler tobacco), on May 8 added 10 NBC-Red to Plantation Party, Fri. 8-8 :30 p. m. WFEA WBRE WORK WGAL WKBO WALA WCOA KGNC KRGV KTSM. Agency : Russell M. Seeds Co., Chicago. AMERICAN TOBACCO Co., New York (Lucky Strike), on May 15 shifts Kay Kyser's College of Musical Knowledge on 106 NBC-Red stations. Wed., 10-11 p.m. (EDST), from New York to Catalina Island, Avalon, Cal., for six weeks or more. Agency : Lord & Thomas, New York. BROWN & WILLIAMSON TOBACCO Co., Louisville (Avalon cigarettes), on May 3 replaced Home Town Unincorporated with Show Boat on 44 NBC-Blue stations, Fri., 9-9:30 p.m. Agency : Russell M. Seeds Co., Chicago. PROCTER & GAMBLE Co., Cincinnatti (Ivory soap), on April 29 added 11 NBC-Red stations to The O'Neills making a total of 19 NBC-Red stations, Mon. thru Fri., 5 :45-6 p.m. Agency : Compton Adv., N. Y. PROCTER & GAMBLE Co., Cincinnati (Ivory soap), on April 29 added 18 NBC-Red stations to Against the Storm making a total of 71 NBC-Red stations, 11 :30-ll :45 a.m. Agency : Compton Adv., N. Y. S. C. JOHNSON & SON, Racine, Wis. (wax), on July 9 replaces Fibber McGee d Molly for the summer with America Sings, featuring Kay St. Germaine, Ray Hendricks and Meredith Wilson's Orchestra on 78 NBCRed stations, Tuesdays, 9 :30-10 p.m. Agency : Needham, Louis & Brorby, Chicago. ACA Members Conduct Ballot on RCA Strike ACA members employed by RCA Communications throughout the United States and Hawaii are conducting a strike vote in order to arm the ACA Negotiating Committee with strong bargaining power when it meets with RCAC later this month to negotiate a new agreement on June 12. Balloting on the strike vote started May 6 and will be terminated as soon as possible so that negotiations may start. The proposition on which the vote is being conducted contains the follovdng basic deinands: A closed shop, substantial wage increases, full protection against loss of jobs due to mechanization, messengers to have same right as other employes, vacations of 2, 3 and 4 weeks after 1, 5 and 10 years of service respectively, and adequate transportation allowances for workers employed at outlying stations. LIGGETT & MYERS Co., New York (Chesterfields), on June 17 renews for 52 weeks Fred Waring on 91 NBCRed stations, Mon. thru Fri., 7-7 :15 p.m. (rebroadcast, 11-11:15 p.m.). LAMBERT PHARMACAL Co., St. Louis (Listerine), on May 31 shifts Grand Central Station on 56 CBS stations, Fri., from 10-10 :30 p.m. to 9 :30-10 p.m. Agency : Lambert & Feasley, N. Y. LANGENDORF UNITED BAKERIES, San Francisco, on April 29 replaced Langendorf Pictorial with True Life Dramas on 3 NBC-Pacific Red stations (KFI KPO KOMO), Mon., thru Fri., 2-2:15 p.m. (PST). WESG Quits Elmira WESG, licensed to Cornell U and operated by Elmira Star-Gazette Inc., will eliminate its Elmira, N. Y., studios as of June 3 and continue operation through its Ithaca studios, located on the Cornell U campus. WENY, owned and operated by the Star-Gazette, with withdrawal of WESG will become the sole local outlet for Elmira. WESG, operating daytime with 1,000 watts on 850 kc, will continue as a CBS outlet, and WENY, with 250 watts fulltime on 1200 kc, remains an MBS outlet. The StarGazette recently agreed to end its arrangement with Cornell U for the WESG Elmira studios, though the contract runs until April, 1943. • men in 300 broadcasting stations select C. R. E. I. training « The fact that ambitious men in more than 300 broadcasting stations selected CREI courses is indicative of the type of men and type of training we are proud to offer to this progressive industry. The men who will carry on "tomorrow'* must be equipped with the ability to know "how and why." Our record to date, we believe, is in step with this aim. Our new booklet just off the press explains in detail. CAPITOL RADIO ENGINEERING INSTITUTE Dept. B-5 3224-16th St., N. W., Washington, D. C. BULEY CRYSTAL UNITS PRECISION BUILT FOR dependable operation Bliley Broadcast Crystals and Ovens meet all F.C.C. requirements. Write for Catalog G-11 describing complete line. BLILEY ELECTRIC COMPANY UNION STATION BUILDING ERIE, PA.. ^ )l BROADCASTING • Broadcast Advertising May 15, 1940 • Page 93