Broadcasting (Jan - June 1940)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000945
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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BROAI^STING Iroadcast Advertising" Vol. 18 • No. 11 $4.00 the Year JUNE 1, 1940 WASHINGTON, D. C. $3.00 the Year 15c the Copy Publishpd Semi-Monthly. 23th issue (Yearbook Nnmber) Published in February We've taken a post-graduate in POWER! Not satisfied with our B.T.A. (better than average) power, WOR long ago took its 50,000 watts and directed, multiplied and concentrated them. Today, to its B.T.A. , WOR can add T.B.A. (the best available.) For, by means of a directional antenna and unique over-water approach, WOR's power-full 50,000 watts are concentrated on population centers— cities where people listen, not dead-space. WOR skillfully tucks its power away from the ocean on the East and the thinly populated portions of those states on the West. WOR has specifically designed its power to reach the greatest group of markets in America with the most power. Such an advantage is a major reason why more national advertisers are using WOR in more ways— at less cost— more often. that power-full station WOR