Broadcasting (Jan - June 1940)

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000947
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
November 03, 2022
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% #ACATIONISTS of all ages — from all over ^ America — accept this New England invitation. They come — more than 3,000,000 strong — bringing $500,000,000 (probably much more THIS summer) which they spend for countless needs in numberless places. If they were your customers at home, KEEP THEM SOLD on vacation! Or, if your product or service is new, telling will mean selling . . . during summer spend-freely play days. The one way to reach these added millions — PLUS New Englanders who prosper from this extra legacy of tourist dollars — is thru the medium welcomed by everyone, via the only combination of radio stations giving complete coverage of New England — the 1 8 stations of The Yankee Network. WNAC Boston WNBH New Bedford W T 1 C Hartford WH Al Greenfield WEAN WTAG Providence Worcester WBRK Pittsfield W 1 C C ^Bridgeport (New Haven WLLH ^Lowell < Lawrence WNLC New London WLNH Lacon ia WCSH Portland WRDO A ug usta WLBZ Bangor WCOU 3 Lewiston (Auburn WFEA Manchester WSAR Fall River WSYB Rutland THE YANKEE NETWORK, INC. ^;s?^°.°;^^a's^Ac^Vs^t'^tI EDWARD PETRy & CO., INC., Exclusive National Sales Representatives Published semi-monthly, 26th issue (Year Book Nvmiber) published in Febrnary by Broadcasting Pubucations, IttC, 870 National Press Bnildintr, Washineton, D. C. Entered aa seeond class matter March 14, 1933, at the Post Office at WashinBton, D. C, under act of March 3, 1879.