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BLUE NETWORK advertisers are grinning more broadly than ever these days. For another luscious Blue bonus has been given to them. This time, it's extra coverage in the rich Metropolitan Boston area — at no extra cost!
To cover New England's richest market as it has never been covered before by radio, WBZ moves its transmitter location to Hull, on Boston Harbor.There the most modern 50,000-watt transmitting facilities were built. And with them, dominant coverage has been emphatically obtained!
This is another of the many extra coverage bonuses that the Blue Network has been pyramiding for advertisers in the past eleven months. And this is one reason why the Blue has become America's outstanding advertising buy.
Other reasons why 70% of the Blue's 1938 advertisers renewed for 1939-40 — and brought 17 new Blue boosters with them :
1. Lowest national cost —
the result of the famous Blue Network Discount Plan.
2. "Money Market" Coverage —
concentrated in the places where 72% of America's effective buying power is located.
At all-time low cost you can take new profits out of your business by discovering that sales begin where the Blue begins— for only $5,000* a week, nighttime half hour, coast to coast. National Broadcasting Company, A Radio Corporation of America Service.
*Time only
WBZ war council agog over the blitzki-ieg of orders that advertisers have fired at them. At Mr. Callahan's left in the front row, Frank R. Bowes, sales manager. On Mr. Callahan's right, Dwight A. Myer, plant manager. Looking on, sales promotion manager, Harry D. Goodwin, and program director, John F. McNamara. Said Mr. Bowes : "We could stay on the air twenty-four hours a day and still do a land office business the way the orders are piling in from advertisers !" To which Mr. Callahan replied: "That just proves advertisers know a good buy when they see one. We now dominate the ^Metropolitan Boston market of 2,500,000 listeners !" You can reach 'em on the Blue — at all-time low cost !
Frank Bowes visits Jotin C. DOWd, president of one of Boston's leading agencies. Said Mr. Dowd: "The increased coverage of WBZ is great news, Frank. The station has always done a grand job for our clients — and will do even better now !" Which pretty much sums up what Blue Network advertisers are saying. There are profits for you in this network— at a national cost no other medium can match!