Broadcasting (Jan - June 1940)

Page scan 000971 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000971
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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TVie slogan made famous by Les Jarvies in the middlewest (or the part lO years. 5 0 0 0 WATTS Maybe it's the old-fashioned Dinner that calls them ... but it's DINNER TIME on KFBI that sells them! Les Jarvies, MC (and we don't mean Member of Congress) rings the old dinner bell promptly at noon, people LISTEN! And, the people who listen to DINNER BELL TIME on KFBI are the Kansas and Oklahoma people who can and will buy your product ... if you tell them about it. DINNER BELL TIME is a fast moving, live talent variety show with a staff of over twenty entertainers. There's MUSIC from the Pioneers (male quartet), the Plainsmen (staff orchestra), Frank Chiddix at the console of the Hammond Organ and the Novachord, and a veritable parade of specialty acts. There are GAGS galore, WEATHER REPORTS, and CORRECT TIME EVERY FIVE MINUTES. every day except Sunday with 200 word participating sales talks available (one each day) for ^175.00 per month. If you want to increase the sales of your product in Kansas and Oklahoma, if you are looking for new dealers for your product or if you want to sell by mail for small cost . . . In short, IF YOU WANT TO SELL KANSAS AND OKLAHO/AA . . . HERE'S YOUR PROGRAM! It's DINNER BELL TIME on KFBI, WICHITA! DINNER BELL TIME is a full hour of real entertainment from twelve to one Votce of Kansas 2>ial 10 5 0 AfFiliated with Mutual Broadcasting System and the Kansas State Network. Represented by Howard H. Wilson Company. BROADCASTING • Broadcast Advertising June 1, 1940 • Page 27