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"more latitude of interpretation . . .
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^^bringing out subtle differences in melodies, .
filled with depth and tone. .
'^versatile voice, , .
"With the Novachord, I find more latitude of interpretation ... a much wider range of operation which is invaluable in bringing out the subtle differences in melodies both classical and popular. Its versatile voice is like an artist's palette . . . lavish with color and shadings . . . all contributing to a finished product filled with depth and tone. Thus, with the Novachord, each melody interpreted lives in the surroundings in which it was born . . .beit a lush tropical tempo . . .or the stately grace of the minuet.
"Yours with appreciation,"
Dave Bacal
Dave Bacal — one of the first radio artists to discover the Novachord . . , at WBBM, CBS Key Western Station . . . and an outstanding enthusiast for this "newest of musical instruments."
Your radio programs can make immediate . . . appealing . . . profitable use of the Hammond Novachord NOW. For this newest and most versatile of musical instruments can give your programs music that is actually new. It can give your musical talent a vast, new range of expression that is simple and easy to use effectively. And it can give you positive proof that: The Novachord in Radio pays its way!
Naturally, you'll have to see . . . hear . . . play the Hammond Novachord to realize fully how it can be so valuable in radio. Your own experience, however, will tell you that you can make immediate profitable use of this amazingly versatile instrument . . . that's so amazingly simple to play !
The Novachord looks like a piano, and it's played like a piano ... on a conventional keyboard. Then, as you turn the Tone Selectors, you bring in beautiful, new, clear musical effects , . . akin to the tones of violin, clarinet, string quartette, flute— and actually dozens of others.
See . . . hear . . . play the Hammond Novachord at your nearest Hammond dealer's. Or write for Novachord Achievements in Radio. Address: Hammond Instrument Co., 2989 N. Western Ave., Chicago. In Canada: Northern Electric Co., Ltd., Montreal.
Hammond Organ Studios
New York— SO West 57th Street • Los Angeles— Wilshire Boulevard
You play the Novachord's conventional keyboard as you would a piano. You produce beautiful, piano-like tones. Then, turning the Tone Selectors, you bring in musical effects of muted trumpet, guitar, bass horn, 'cello and dozens of others!
See . . . Hear . . . Play
The NE W Idea in music — by the Makers of the Hammond Organ I
HE HAMMOND I
at the Hammond Organ Studios, in the HAMMOND BLDG., 50 W. 57th St., New York