Broadcasting (Jan - June 1940)

Page scan 000975 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1940)
Leaf #:
000975
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Charlie McCarthy and Edgar Bergen Jack Benny — Bing Crosby Fibber McGee and Molly ^ Bob Hope -{^ Fitch Bandwagon — Kay Kyser's Musical Klass Good News of 1940 One Man's Family ^ Fred Allen Pot O' Gold ^ TheTelephone Hour-sV The Voice of Firestone Tommy Riggs— Betty Lou Battle of the Sexes Manhattan Merry-GoRound "iV American Album of Familiar Music -k Dr. I. Q. ^ Uncle Walter's Doghouse "s^r Hollywood. Playhouse Cities Service Concert Pepper Young's Family Ma Perkins. Johnny Presents -k Alec Templeton Time Mr. District Attorney What's My Name — k Waltztime The Guiding Light The Story of Mary Marlin ^ The Woman in White By Kathleen Norris k Vic and Sade -k I Love a Mystery k Fred Waring k The greatest radio schedule of programs in the world will unquestionably attract the greatest number of listeners in any market, Citlea^ tfls &pt .... 50,000 WATTS-670 KC. CHICAGO KEY STATION OF N B C RED NETWORK