Broadcasting (Jan - June 1940)

■ ■I ■ m 1 m When you think of i you think of: with flashing eyes and 50,000 WATTS The greatest selling POWER in the South's greatest city CBS AFFILIATE . . . NATIONAL REPRESENTATIVE ... THE KATZ AGENCY, INC. WBBM-KFAB PLAIS SET FOR HEARING A PARLAY of station shifts whereby WBBM, Chicago, would operate fulltime on its 770 kc. channel without the necessity of synchronizing daytime with KFAB, Lincoln, was designated for hearing by the FCC May 15, after pending for about a year. Under the CBS-proposed plan, V/BT, Charlotte, which it owns along with WBBM, would install a directional antenna on its present 1080 kc. clear channel, for simultaneous operation with KFAB. KFAB would retire from 770 kc. Also designated for hearing was WJAG, Norfolk, Neb., on its application to shift from 1060 to 770 kc. with operation changed from limited time to daytime. The application of WMBI, Chicago, for modification of license to shift from 1080 kc, sharing with WCBD, Chicago, likewise was designated for hearing as amended, contingent upon the WBT and KFAB changes. WCBD has pending an application to shift frequency from 1080 to 830 kc, the latter being the channel on which KOA, Denver, is the dominant station. The hearing is another in the series involving breaking down of clear channels. Others pending include the application of WHDH, Boston, for fulltime on KOA's 830 kc channel and of WNYC, New York municipally-owned station, to operate fulltime on the 810 kc. channel assigned to WCCO, Minneapolis. Two Wisconsin Students Win WLW Scholarships TWO seniors in the Wisconsin U college of agriculture — Archie E. Stockwell and Robert W. Monk — on May 23 were announced as winners of the radio scholarships awarded annually by WLW, Cincinnati. The announcement was made by George W. Biggar, WLW program director, after the winners were selected by a committee consisting of John C. Baker, radio extension specialist of the U. S. Department of Agriculture; C. V. Gregory, associate publisher of Wallace's Farmer and loiva Homestead, and Arthur Radkey, assistant educational director of WLW. With competition open to seniors of land grant agricultural colleges throughout the country, colleges and universities in 22 States were represented by entrants. Immediately after graduation Messrs. Stockwell and Monk will come to Cincinnati for a six-month practical training course in developing farm radio programs, announcing, continuity writing, production and special events. The training, for which they will be paid, is under direction of Ed Mason, farm program director of WLW. HANDSOME Jane Lee, office manager of WEEI, Boston, whose resemblance to the Duchess of Windsor has been subject of comment by local columnists, makes a hobby of collecting perfume bottles. She has hundreds of them, but her most prized possession is an ancient jade bottle with carved hieroglyphics which still retains a scent purported to have been used by Cleopatra. She is shown here holding the muchadmired bottle, which she says has been stolen four times but always returned. Wheaties Serial GENERAL MILLS, Minneapolis, on June 3 will sponsor the serial program By Kathleen Norris on NBC-Red in the interest of Wheaties. The program was tested last summer on KYW, Philadelphia, and on Oct. 9 was placed on CBS for Bisquick. The first book by the noted author to be dramatized will be "Mystery House." Agency is Knox-Reeves, Minneapolis. Long's Campaign DEWEY LONG, general manager of WSAI, Cincinnati, on May 22 was elected to the board of governors of the Cincinnati Advertising Club for a two-year term. His election climaxed a red hot comedy campaign engineered by Dick Ruppert, WSAI promotion director, who acted as Long's campaign manager. The Ruppert approach encompassed a series of campaign letters sent to members of the organization, highlighted by a transcribed burlesque variety program written by Latham Owens simulating an actual WSAI broadcast, which was played at the election meeting. Atlantic City Spots STEEL PIER, Atlantic City, has retained Jack Yarmov & Co., New York public relations firm, to handle its advertising from June 1 through Labor Day, with radio figuring largely in the plans. As last year, about six stations in New York, New Jersey and Pennsylvania will be used to carry programs featuring music by the name bands playing at the Pier. Commercial programs also will originate from the Pier whenever the broadcast dates coincide with the engagements at the Pier of the bands featured on the programs. WTBO Settles Suit SUIT OF H. B. McNaughton, former manager of WTBO, Cumberland, Md., seeking $2,000 from the station on the basis of an alleged employment contract, has been settled by owners of the station for $300, according to Frank V. Becker, general manager. Mr. McNaughton had alleged that his contract covered four months salary and 10% of the station's net profits due him following termination of services as the station head. THE mimeographed bulletin, An ABC of the FCC. has been printed in vestpocket booklet form by the Government Fruiting Office. The FCC is mailing the booket free upon request. Page 54 • June J, 1940 BROADCASTING • Broadcast Advertising