Broadcasting (July - Dec 1940)

Page scan 00095 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
00095
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Network Accounts All lime EDSTunless olherwise indicated. New Business LEVER BROS. Co., Cambridge, Mass. (Lifebuoy), on July 10 starts The Ad; ventures of Mr. Meek on 63 CBS stations, Wed., 7:30-8 p. m. (reb., 12 midnight-1 a. m.). Agency: Wm. Esty & Co., N. Y. REGIONAL BROADCASTERS' Assn., New York (associated products), on Sept. 29 starts Dorothy Thompson on 25 or 40 NBC-Blue stations. Sun., 7 :30-7 :45 p. m. Agency : Stockton, West & Burkhart, Cincinnati. LOS ANGELES SOAP Co., Los Angeles (White King and Sierra Pine soaps), on July 1 starts for 26 weeks News at Noon with Knox Manning, commentator, on 5 CBS West Coast stations (KNX KARM KSFO KOY KTUC), Mon. thru Fri., 11:45 a. m.12 noon (PST). Agency: Raymond R. Morgan Co., Hollywood. SHERWIN-WILLIAMS Co., Cleveland (paints), on Oct. 20 resumes Metropolitan Auditions of the Air on 47 NBC-Red stations. Sun., 5:30-6 p. m. (EST). Agency: Warwick & Legler, N. Y. TEXAS Co., New York (Texaco gas), lOn July 3 starts Summer Variety program on 88 CBS stations. Wed., 9-9:30 p. m. Agency : Buchanan & Co., N. Y. Renewal Accounts LIGGETT & MYERS Co., New York (Chesterfield cigarettes), on June 21 renewed for 26 weeks Glenn Miller's Orchestra on 95 CBS stations, Tues. and Thurs., 10-10 :15 p.m. Agency : Newell-Emmett Co., N. Y. Network Changes GENERAL FOODS Corp., New York , (Jell-0), on July 4 shifts The Aldrich iFamilp on 92 NBC-Red stations. Sun., ,7-7:30 p. m. to 48 NBC-Red stations, iThurs., 8 :30-9 p. m. Agency : Young '& Rubicam, N. Y. jCITIES SERVICE Co., New York (oil, gas), on Aug. 2 shifts Cities Service Concert on 56 NBC-Red stations, Fri., from 8-9 p. m. to 8-8:30 p. m. Agency: Lord & Thomas, N. Y. (CONTINENTAL BAKING Co., New York (Wonder Bread), on June 29 shifted Sky Blazers on 47 CBS stations. Sat., from 7 :30-8 p. m. to 8-8 :30 p. m. Agency : Benton & Bowles, N. Y. GILLETTE SAFETY RAZOR Co., Boston, on July 2 shifts Elmer Davis :m the News on 87 CBS stations from Fri. and Sun.. 8:55-9 p. m. to Tues. and Fn., 8 :55-9 p. m. Agency : Maxon Inc., N. Y. Crystal Specialists Since 1925 ATTENTION BROADCASTERS SUBJECT TO FREQUENCY RE-ALLOCATION We are at your service to — 1. REGRIND your present crystal to higher new frequency .... $17.50 2. NEW CRYSTAL (less holder) $22.50 3. NEW CRYSTAL fully mounted . . $30.00 LOW DRIFT APPROVED BY FCC Benny for Relief SIX RECORDINGS of the NBC Jack Benny Show, sponsored by General Foods Corp., have been sent to England by Paramount Pictures Studios, Hollywood, in response to a request by the British Broadcasting Co., in an effort to give the English people 'relief from the grim atmosphere of war'. 124 Jackson Ave. University Park, Md. GENERAL FOODS Corp.. New York (Post Toasties), on July 1 starts Elmer Davis and the News on 87 CBS stations, Mon., Wed., Thurs., 8 :.55-9 p.m. Agency : Benton & Bowles, N. Y. AVHEELING STEEL Corp., Wheeling, on Oct. 6 resumes Musical Steelmakers on 44 MBS stations. Sun., 5-5 :30 p.m. Agency : Critchfield & Co., Chicago. AMERICAN BIRD PRODUCTS, Chicago (bird food), on Oct. 13 resumes for 29 weeks American Radio Warhlers on 11 MBS stations. Sun., 12:15-12:30 p.m. (EST). Agency: Weston-Barnett Co., Chicago. WILSHIRE OIL Co.. Los Angeles (Polly gas), on June 17 renewed for 13 weeks. Pull Over Neighhor, quiz program, on 15 California Don Lee network stations, Mon.. 8-8 :30 p.m. (PST). Agency: Dan B. Miner Co., Los Angeles. SEALTEST Inc., New York (milk), on July 4 shifts Rudy Vallee on 59 NBC-Red stations. Thurs., from 9 :3010 p.m. to 10-10 :30 p.m. Agency : McKee & Albright, Philadelphia. LEVER BROS. Co., Cambridge, Mass. (Rinso), on July 2 shifts Uncle Jim's Question Bee on 61 CBS stations from Tues., 8-8 :30 p.m. to Wed., 8-8:30 p.m. Agency: Ruthrauff & Ryan, N. Y. STERLING PRODUCTS Co., New York (Ironized Yeast), on July 9 shifts Court of Missing Heirs on 66 CBS stations. Tues., from 8:30-8:55 p. m. to 8-8 :30 p. m. Agency : Ruthrauff & Ryan, N. Y. WESTINGHOUSE ELECTRIC & MFG. Co., Pittsburgh, on July 2 shifts Musical Americana on 101 NBC-Red and Blue stations from Pittsburgh to New York, from Thurs.. 8-8:30 p.m. to Tues.. 9-9 :30 p. m. Agency : Fuller & Smith & Ross, N. Y. LEWIS-HOWE MEDICINE Co., St. Louis (Turns), on July 4 adds 16 NBC-Blue stations to Pot O' Gold making a total of 116 NBC-Blue stations, Thurs.. 8 :30-9 p. m. Agency : Stack-Goble Adv. Agency, N. Y. LEVER BROS., Toronto (Lifebuoy soap), on July 10 shifts The Family Man originating at Toronto from Tues. to Wed., 8:30-9 p. m. (repeat 1-1:30 a. m.) on 34 CBC stations. Agency: J. Walter Thompson Co., Toronto. GENERAL FOODS Corp., New York (Maxwell House coffee), on July 4 shifts Good News of 1940 on 82 NBCRed stations, Thurs., from 9-9:30 p. m. (BDST), to 8-8:30 p. m. and adds West Coast repeat, 7 :30-8 p. m. KRAFT CHEESE Co., Chicago (cheese), on .Tulv 4 shifts Kraft Music Hall on 77 NBC-Red stations, Thurs., from 10-11 p. m. (BDST), to 9-10 p. m. Agency : .7. Walter Thompson Co., Chicago. MILES LABORATORIES, Elkhart, Ind. ( Alka-Seltzer), on June 28 replaced Alec Templeton Time with Quiz Kids on 57 NBC-Red stations, Fri., 10:30-11 p. m. Agency: Wade Adv. Agency, Chicago. GENERAL FOODS Corp., (Swansdown, Calumet), from July 1 to Sept. 27 shifts Kate Smith Noonday Chats from New York to Lake Placid, on 67 CBS stations, Mon, thru Fri,, 12 noon12 :15 p. m. Agency : Young & Rubicam, N. Y. R. J. REYNOLDS TOBACCIO Co., Winston-Salem, N. C. (Prince Albert Tobiicco-Camel cigarettes), on July 13 replaces Bob Crosby's Orchestra with Uncle Ezra, renewing the program for 52 weeks on 69 NBC-Red stations, Sat., 10-10:30 p.m. Agency: Wm. Esty & Co., N, Y. AIR CONDITIONING TRAINING Corp., Youngstown, on June 17 replaced Happy Jim Parsons with Ambitions in Rhythm on 28 NBC-Blue stations, Sun,, 11 :30-ll :45 a,m. Agency : National Classified Adv, Agency, Youngstown, R, J. REYNOLDS TOBACCO Co., Winston-Salem, N, C, (Prince Albert tobacco ) , on July 1 adds 36 NBC-Red stations to Grand 01' Opry House making a total of 64 NBC-Red stations, Sat,, 10 :30-ll p.m. Agency : Wm. Esty & Co., N. Y. GENERAL FOODS Corp., New York, after July 2 broadcast CBS will promote Grape Nuts on We the People. Tues., 9-9 :30 p.m. Agency : Young & Rubicam, N. Y. MACFADDEN PUBLICATIONS, New York (Liberty), on June 20 added 8 MBS stations to Gabriel Heatter's Voice of Liberty making a total of 13 MBS stations, Thurs. and Sat., 9-9:15 p.m. Agency: Erwin, Wasey & Co., N. Y, PHILIP MORRIS & Co., New York (cigarettes), on June 23 added 27 CBS stations to Philip Morris Musical Game making a total of 63 CBS stations. Sun,, 8-8 :30 p,m. Agency : Blow Co,, N. Y. ANDREW JERGENS Co., Cincinnati (Woodbury soaps), on July 3 renews for 13 weeks Woodbury Hollyivood Playhouse on 63 NBC-Red stations. Wed,, 8-8:30 p,m. (EDST), with West Coast repeat, 7-7 :30 p.m. (PST). Agency: Lennen & Mitchell. N. Y. AMERICAN TOBACCO Co., New York (Lucky Strike cigarettes), on July 2 renews for 13 weeks Kay Kyser's Collece of Musical Knowledge on 113 NBC-Red stations. Wed., 10-il p.m. (EDST). Agency: Lord & Thomas, N. Y. LEHIGH VERTICAE. RADIATOR lUustrated is the 400.' insulated radiator installed fer Kwrx Wicliita FaUs Tekas ilAIIK f.r QUALITY ■ in ELECTWCAL TRANmON PROCESSING OINCE the earliest days of radio the skill and exactness of our processed recor<lings have told their own story of a joh well done. Today practically every well known transcription prodncer is a Clnrk client. If you are interested in quality transcription processing we are at your service. Phonograjih Record Co. 216 High St, Humboldb E-0880 EEINTiu Salle Sb. . Central 5276 BROADCASTING • Broadcast Advertising July 1, 1940 • Page 85