Broadcasting (July - Dec 1940)

Page scan 000203 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000203
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Tear Around Dotted Line G O ON, tear around dotted line. Get yourself out of breath. You've got parts of six states to cover — thousands of miles around. You'll circumnavigate 259 counties, with 816,690 radio homes and billions of dollars of spendable income. Buy WOW — cover the entire market with one radio station. WOW provides more selling impacts, in more counties, with more spendable income, than any other medium in the market. If you want the Omaha market — you want WOW! RADIO STATIOJ^ OMAHA, NEBR. John Gillin, Jr., Mgr. . . John Blair & Co., Representative. . . On the NBC Red Network. . . Owned and Operated by the Woodmen of the World Life Insurance Society. . . Write for Comprehensive Surveys and Maps. 39OOO Watts Day and Xight on 590 KC Covers the Omaha Market