Broadcasting (July - Dec 1940)

Page scan 000239 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000239
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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TO BE A BROADCASTER Qy^men'can. broadcaster! to present the American public with facts — pro and con — about any and all issues. It means we can give them the news of the world unvarnished, untarnished and true. It means we can give our listeners the kind of entertainment they want to hear, entertainment that heightens their spirit and morale. It means we can contribute to their fullness of life with programs that will broaden their minds. It means that we can offer this great force to our country in the aid of national defense. In short, it means freedom of speech and action on our part — freedom of listening for those we serve. . . No wonder American broadcasting is without equal anywhere else in the world! And no wonder we're proud of the contributions and accomplishments of NBC in making it the finest. NATIONAL BROADCASTING COMPANY WORLD'S GREATEST BROADCASTING SYSTEM A Radio Corporation of America Service