Broadcasting (July - Dec 1940)

SOUTHERN COTTON OIL Co., New Orleans (Wesson Oil & Snowdrift) through Fitzgerald Adv. Agency, that city, on July 15 started for 13 weeks participations six times weekly in the combined Sunrise Salute and Housewives Protective League programs on KNX, Hollywood. May Co., Los Angeles (department store), in a 13week campaign which ends Oct. 19, through Milton Weinberg Adv. Co., that city, also is using six-weekly participation in those programs. Other new participating sponsors include Coleman Lamp & Stove Co., Los Angeles (air conditioning systems), thru W. Austin Campbell Co., that city, for 13 weeks ending Oct. 12, and Schwabacher-Frey Co., Los Angeles (chain stationery) for 52 weeks, ending July 5, 1941. W. Austin Campbell Co., is the agency. Lindsay Ripe Olive Co., Lindsay, Cal. (olives), through Lord & Thomas, San Francisco, on Aug. 5 starts daily participation in those programs for 13 weeks. Hudelson Sales Corp., Los Angeles (Cherefresh fruit juice), also has contracted for 13-week participation starting Sept. 2, placing through Scholts Adv. Service, that city. KIP Corp., Los Angeles (sunburn lotion), seasonal users of radio, thru Philip J. Meany Co., that city, in a 26-day campaign which ended July 31, used daily transcribed announcements on eight California stations (KMPC KRKD KFOX KERN KJBS KDB KFXM KIEV). GOLDEN STATE Co., Los Angeles (dairy products), frequent users of Southern California radio time, in a ' test campaign to introduce Frizz, a prepared ice cream product, on July 1 15 started sponsoring for 13 weeks the thrice weekly quarter hour, W ord Hunters, on KECA, Los Angeles. Warren P. Fehlman Adv., Huntington Park, Cal., services the account. McMAHAN FURNITURE Co., Santa Monica, Cal. (retail chain), in an eight-week campaign ending Aug. 8, is sponsoring a six-weekly eai'ly morning quarter-hour commentary program featuring Fleetwood Lawton, on both KFI and KECA, Los Angeles. Ad Carpenter Adv. Agency, Santa Monica, has the account. ENERGY RESEARCH Associates, Los Angeles, newly organized and using radio for the first time, to ?>ntroduce D-B-G Tablets, a vitamin food product, in a test campaign is sponsoring six participations weekly in the Andy d Virginia early morning program on KMPC, Beverly Hills, Cal. Contract, ending Sept. 16 and placed direct, is for nine weeks. ! ADOHR MILK FARMS, Los Angeles i (dairy products), occasional user of Southern California radio, has started sponsoring a weekly 60-minute program of recorded classical music on KHJ, that city. Contract is for 52 weeks, started July 5. Alfred Leonard j contributes interesting stories and J plans each program presented. Agency f is Lord & Thomas, Los Angeles. I GENERAL DRY BATTERIES of Canada, Toronto, on Aug. 31 starts ! as a test a live half-hour barn dance I on CKNX, Wingham, Ont. Account was placed by A. McKim, Ltd., ToI ronto. Canada Starch Co. Ltd., To; ronto (corn syrup) on Sept. 1 starts daily noon hour Transradio newscasts : six times weekly on CKNX, placed by Vickers & Benson, Ltd., Toronto. |l RUTLAND FAIR Assn. has purj chased spots through August and September to promote the Vermont State Fair via WGY, Schenectady. WGY ' also reports thrice weekly participations in its Market Basket sponsored by Baldwin Laboratories (Dwin) and placed by Young Co., Erie, Pa. On the Line FOR YEARS KRE, Berkeley, Cal., has suffered unasked train sound effects resulting from location of the Southern Pacific mainline tracks within a block of the studios and transmitter. Since the railway has been using "canned" train effects all over the Coast, Sam Styles recently sold it on the idea of KRE's picking up the actual sound of each passing train, preceded and followed by an S. P. plug for the pai-ticular train. The pickups are made through a mike anchored on the studio roof. Pleased with the idea, Lord & Thomas, agency handling the account, has placed a trial order for 260 spots. SOUTHERN PACIFIC Ry., to introduce its new coach-tourist train Tie Beaver between Portland and San Francisco, is using 1-minute transcribed announcements on KOIN and KALE, Portland, handled by Leith Abbott, advertising manager. Opening with the sound of a passenger train whistle, the short transcriptions dramatize features of the train, including its low-cost meals. TAYLOR-REED Corp., Mamaroneck, N. Y., on July 22 started a test campaign for its milk amplifier, Cocoa Marsh, using spot announcements thrice daily on WORL. Boston. If the test proves successful, the campaign may be enlarged. W. I. Tracy. New York, is the newly-appointed agency handling the account. SEABOARD FINANCE Co.. Los Angeles (auto and furniture loans), a heavy user of California radio time, is sponsoring six weekly participations in the Alarm Klock Klub on KJBS, and a similar number in Rise d Shine on KFRC. In addition, the firm is using 42 spot announcements weekly on KYA and 72 a week on KRE. Seaboard Finance Co. is also sponsoring a thrice weekly quarterhour news broadcast on KSFO and KFI. An extensive fall schedule, with new stations being added to the list, is being planned. Smith & Bull Adv., Los Angeles, has the account. KELLEY KAR Co., Los Angeles ( used cars ) . consistent users of Southern California radio time, on July 21 started sponsoring for 52 weeks a seven-weekly quarter-hour sports news program, with Ken Barton as commentator, on KECA, that city. The concern is also sponsoring a two-hour Sunday morning program of recorded popular music on that station, with a similar six weekly half hour noon broadcast on KFAC. In addition Kelley Kar Co. uses a one-hour program of recorded classical music on the latter station five nights weekly. Smith & Bull Adv., Los Angeles, has the account. MILES LABS., Elkhart, Ind. (AlkaSeltzer), on July 15 started a schedule of five-weekly quarter-hour transcribed programs. Friendly Neighbors, on WLS, Chicago. Wade Adv. Agency, Chicago, handles the account. RAINIER BREWING Co., San Francisco (beer and ale), through Buchanan & Co., Los Angeles, in a summer campaign is using two spot announcements weekly on KGHF, Pueblo, and KVOR, Colorado Springs, and three a week on KFEL, Denver. Firm in addition is using 15 weekly on KFKA, Greeley, Col. RUSSELL MILLER MILLING Co., Minneapolis, on Aug. 6 will start a schedule of thrice-weekly quarter-hour local shows. Name the Tune, on WLS, Chicago. Shows will be heard 10-10 :15 a.m., Tues, Thurs. and Sat., for 39 weeks. N. W. Ayer & Sons, New York, handles the account. WXYZ's 'Ned Jordan' Sponsored by Candy Co. ANOTHER of the WXYZ, Detroit, serials originated by George W. Trendle goes commercial Aug. 13 with the sponsorship ef Ned Jordan, Secret Agent, anti-espionage drama, on WXYZ, WGR, Buffalo, WLW, Cincinnati, WGN, Chicago and Michigan Radio Network by the Walter H. Johnson Candy Co., Chicago (Powerhouse candy bars). The half-hour drama has been presented coast to coast over MBS Tuesdays at 7 p.m. (EST) for the last several months as a sustainer and will continue on the network unsponsored except on the stations mentioned. The program is produced by WXYZ, which also has to its credit The Lone Ranger and The Green Hornet, originated by Mr. Trendle, president of the King-Trendle Broadcast Corp., owners of WXYZ and operators of MRN. Franklin Brack Agency, New York, placed the account. The program theme deals with fifth-column elements in America and the efforts of Ned Jordan, railroad claim agent, and his employer, J. B. Medwick, transportation tycoon, to combat them. Samuel R. Hornstein SAMUEL R. HORNSTEIN, 53, president of Coast Fish Co., Wilmington, Cal., and a pioneer in the use of Southern California radio advertising, died July 14 at his Los Angeles home after a brief illness. Born in Cairo, Egypt, he was educated in Japan and came to San Francisco in 1908 to engage in the rice business. He later established his home and business in Los Angeles county. His firm, for Balto Dog Food, was the first in Southern California to use newscasts and sponsored "Uncle John" Daggett's Digest on KHJ 12 years ago. when that station was afliliated with the Los Angeles Times. Surviving is his widow, Mrs. Myrtle Hornstein ; two sons, William and Robert, and his mother, Mrs. Charles Houghton. CHARLES J. COWARD, formerly with Ralph H. Jones Co., Cincinnati, in charge of appliance advertising for the National Electrical Manufacturers Assn., has been appointed director of advertising and promotion of the Kelvinator Division of Nash-Kelvinator Corp., Detroit. He succeeds J. Nelson Stuart, resigned. J. SCOTT WEBSTER, formerly sales promotion manager, has been elevated to advertising manager of W. & .1. Sloane Co.. Beverly Hills, Cal., chain furniture and interior decorator concern. H. M. ELLSWORTH, formerly advertising manager of Sterling Products Co., Easton, Pa., has been named advertising manager of Pennsylvania Salt Mfg. Co., Philadelphia, and its subsidiaries. J. E. DAWSON last month was named manager of the Pacific Coast Division of the Wesson Oil & Snowdrift Sales Co., sponsors of the NBC Pacific Coast network show Hawthorne House. He succeeded E. L. Haynes, who retired after 20 years with the company. AL C. JOY, advertising manager of the Pacific Gas & Electric Co.. San Francisco, which sponsors the 2-hour nightly Evening Concert on KYA, has been elected first vice-president of the Public Utilities Advertising Assn. R. B. DONNELLEY, formerly of Vick Chemical Co., New York, has joined Waitt & Bond, Newark (Blackstone cigars), as vice-president in charge of sales and advertising. TnANSCRIPriON TOPICS hiftke LITTLE TAILOR I DON'T care if this is the Navajo Reservation, Junior, I'm not going to buy that blanket. We're going to get one from some Indians in San Francisco. I distinctly heard your father say that the first thing he was going to do at the Convention was to visit the Standard Reservation and sign a blanket contract! THE STANDARD tribe? . . . Oh, quite tame, I guess. You can't keep on making wampum if you practise scalping the customers. As I understand it, they're unsurpassed in the wax craft. You see that Navajo hammering grooves into a silver tray? Well, you've often heard your father exclaim that at the Standard camp they certainly groove out some marvelous platters! VANISHING AMERICANS? I should say not! Just a few weeks ago they claimed more members to their tribe than ever before, and since then I've read that they've adopted WCFL, Chicago, WTNJ, Trenton, N. J.; WMJM, Cordele, Ga.; WTMJ, Milwaukee; KVER, Seattle; WHDL, Clean; WOKO and WABY, Albany; WKOK, Sunbury; WINN, Louisville; and WOI, Ames, la., which now makes a total of 261 braves! AH, THESE aboriginal craftsmen ! Will you look at that Indian building his little house . . . without tools . . . without nails! And do you know, Junior, I heard your father say that the Chiefs at Standard have just constructed a whole new library COMPLETELY FREE OF TACKS!! 'Up. to. Standa^? Simda/id /^adw TAILORED TRANSCRIPTION SERVICE CHICAGO . HOLLYWOOD 1 BROADCASTING • Broadcast Advertising August 1, 1940 • Page 93