Broadcasting (July - Dec 1940)

Page scan 000290 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000290
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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c T o J c a a T C ^ C e < I I I \i ( C ( £ s r ( 1 ( I I BROADCASTING DA '"1^ -:^L>alirrjr||M^^n^^b^ He's thinking of the blessings of democratic institutions, of personal liberty, of free speech, of a free Radio. He's thinking of his favorite station, of Radio by the American Plan. He's thinking Radio. And when he reads BROADCASTING, he's thinking Radio, too! Small wonder everyone thinks Radio when he reads BROADCASTING. It's 100% Radio all the time . . . nothing but Radio. It blankets your prospects. It's the fast, sure, economical way to sell your story. BROADCASTING will work for you! l^euiic-AUiieJ w^e^ 7^ Jteaxt BROADCASTING % % — ^^^^ '■'•August 3 at the New York and San Francisco Fairs.