Broadcasting (July - Dec 1940)

Page scan 000321 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000321
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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THE BROADCASTING INDUSTRY ... is cordially invited to witness Radio Engineering Laboratories' FM demonstrations to be held in the REL suite at the St. Francis Hotel, August 4-7, during the NAB convention in San Francisco. REL will install a 1 kw FM transmitter in the studio building of Radio Station KSFO and will broadcast high fidelity programs continually from KSFO to the REL demonstration rooms in the St. Francis Hotel. As the pioneer FM transmitter manufacturer, REL is proud to have been associated with the inventor of FM, Major Armstrong, in building the first FM station on the air. Over 95 percent of all FM stations now in existence use REL-FM transmitters from 1 kw to 50 kw. Come and hear the best theie is in FM. REL welcomes youi inquiries. RADIO ENGINEERING LABORATORIES, INC. 35-54 36th STREET Phone RAvenswood 8-2340 Cable "RADENGLABS" LONG ISLAND CITY, N. Y. BROADCASTING • Broadcast Advertising August 1, 1940 • Page 123