Broadcasting (July - Dec 1940)

WFBL SYRACUSE NOW 5000 WATTS NIGHTS! WFBL's increased power from 1000 to 5000 watts nights makes your advertising dollar pull even harder . . . reaches more people with greater force! Measure WFBL's worth to you not only by programs and service, but by its coverage, as well. Remember it gives you the greatest coverage of any station in the Syracuse and Central New York area. Coverage that multiplies your present sales by a new and greater potential — 5000 watts both day and night! ONONDAGA RAOlO BROADCASTING CORP. Syracuse, New York MEMBER BASIC NETWORK COLUMBIA BROADCASTING SYSTEM National Representatives, Free & Peters, Inc. WMEX TRANSMITTER BUILDING COMPLETED 5000 WATTS RCA EQUIPMENT DELIVERED 1470 KC. WILL BE OUR NEW FREQUENCY FULL TIME IN BOSTON ON THE AIR VERY SOON GEORGIA Broadcasting System, comprising WATL, Atlanta; WRBL, Columbus, and WGPC, Albany, has appointed International Radio Sales as national representatives. WMEX, Boston, has appointed Joseph Hershey McGillvra as its national representative. BURN-SMITH Co. has been appointed exclusive national representatives of the Southern Network, composed of WKRC, Cincinnati ; WGRC, Louisville ; WSIX, Nashville ; WLAP, Lexington, Ky. ; WCMI, Ashland, Ky. All stations are MBS affiliates. WILLIAM G. RAMBEAU Co. has been appointed national representatives of WOV, New York; WORL, Boston ; WELI, New Haven ; WPEN, Philadelphia. NORTH CENTRAL Broadcasting System announces the appointment of John Hatfield, formerly of Transamerican, as Chicago representative, with offices at 360 N. Michigan Ave. ; telephone. State 9572. WFBC, Greenville, S. C, has named Weed & Co. its representative, effective Aug. 1. WHDH, Boston, has appointed George M. Watson Jr. as national sales representative. Mr. Watson was last connected with the advertising department of Lever Bros. He will take charge of WHDH's recently opened office at 366 Madison Ave., New York. PAUL F. ABLER, Eastern manager of Sears & Ayer, New York representative firm, spent July in the business and professional men's group of the CMTC camp at Plattsburg, N. Y. JOSEPH BLOOM, general manager of Forjoe & Co., New York, station representatives, in August will marry Paeeli Diamond, well known soprano. Frank Daniels of the Forjoe sales staff recently married Phyllis Santomarco. WILLIAM M. WILSON, formerly of the advertising departments of the Washington Post, New York Times and Los Angeles Times, has joined the sales staff of Wm. G. Rambeau Co., New York, station representative. ANGUS D. MACKINTOSH, formerly of Dillon Read & Co., Pan-American Airways. Advertisers Recording Co., and WNEW, New York, has joined the sales staff of John Blair & Co., New York. CFJC, Kamloops, B. C. has appointed All-Canada Radio FacOities, Toronto, as its exclusive representative in Eastern Canada. CFRC, Kingston, Ont.. has appointed James L. Alexander, Toronto, as exclusive representative. O'Keefe Files Appeal WALTER O'KEEFE, radio m.c, has filed an appeal in the appellate division, first department of the New York Supreme Court, following the dismissal June 14 by New York Supreme Court Justice John E. McGeehan of his breach of contract suit for $48,750 against Young & Rubicam and the Packard Motor Car Co. [Broadcasting, July 1]. At that time Justice McGeehan ruled that business conditions beyond the sponsor's control caused cancellation of the Packard program starring O'Keefe, a possibility contemplated when the contract was signed. THE FCC, through Commissioner Thompson, on July 25 denied as in default the application of Ben J. Sallows for a new local station in Alliance, Neb., on 1210 ke. Video Grants (Continued from page 101) Commission said. The stations will make tests to determine the effect of different power supplies on reception and propagation characteristics, plus other studies. NBC's New York station will be shifted to its new frequency in about two months, said the FCC, and will use 12,000 watts visual and 15,000 watts aural power. W6XA0 uses 100 watts visual and 150 watts aural, while the new San Francisco outlet will use 1,000 watts both visual and aural. Plans for Stations The FCC said the DuMont stations will inquire into advantages of various types of film projectors, experiment with mobile pickup utilizing wire links and radio links, and will seek public cooperation on various types of program material. Coaxial cable will be used between Washington and New York for relay, with the Washington station to test the practicability of providing satisfactory service to Washington and Baltimore, separated by 85 miles. The CBS station proposes to make studies of synchronizing pulses, comparative studies of different combinations of lines and frames, investigate the effect on allocations of using different polarizations in certain adjacent areas, and work with the public in testing reactions to program techniques. RMA Sets Up Committee Formation of the RMA committee, representative of all segments of the budding television industry, crops from the FCC's expressed desire to work with an industry group in the formulation of standards. This presumably must come before the FCC will pry the lid off experimental television and permit full commercial operation as opposed to the present rigidly experimental status. The RMA committee, after it devises what it regards as acceptable standards of transmission and reception, to which all of its members will agree will confer with the FCC in the hope of expediting the commercial authorization. The FCC said that, in following through its promise of last May that it stands ready to confer with the television industry and otherwise assist in working out remaining problems, it is cooperating "in THE FOREMAN CO. WRslOLEY BLDO Okica^o Page 124 • August 1, 1940 BROADCASTING • Broadcast Advertising