Broadcasting (July - Dec 1940)

Page scan 000325 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000325
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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a^am Our transcribed musical library is already being played over more "FM'^ stations than is the library of any other transcription service. Because . . . . . . ASSOCIATED transcriptions have won the approval and indorsement of FM experts after the most exacting tests. . . . ASSOCIATED transcriptions are truly "wide-range". We have always maintained a recording frequency extending from 20 to at least 12,000 cycles. The coming of FM and the consequent improvement of microphones for sound pick-up and equipment for reproducing recorded sound, have made it possible for us to increase our recording frequency to and beyond 15,000 cycles. ASSOCIATED is keeping up the pace with FM. . . . ASSOCIATED transcriptions are vertically cut . . . and only vertically cut transcriptions give satisfactory reproduction over FM equipment. . . . Engineering tests have proven that programs for FM broadcast cannot be transmitted satisfactorily over available telephone wires as in chain broadcasting. Therefore, FM stations must rely on transcriptions for the majority of their programs. . . . ASSOCIATED'S method of recording (licensed under U. S. patents of Western Electric Company) permit us to make "direct cut" transcriptions which are available for immediate broadcast. Although chain broadcasting (as we know it) is unsuitable for FM stations, programs may be broadcast simultaneously over many stations by the use of ASSOCIATED direct-cut transcriptions. ... in a recent report, the F.C.C. recognized the fact that "transcriptions are comparable in fidelity to personal presentations" and "are so technically satisfactory that their use should not be discriminated against". . . . the ASSOCIATED transcribed library contains musical compositions of all types, performed by artists of "name" value, listener appeal and sales power, and is well suited to rendering the required program service utilizing the full fidelity capability of FM broadcasting. BROADCASTING • Broadcast Advertising August J, 1940 • Page 127