Broadcasting (July - Dec 1940)

EGMAHS -EC la A SOAP KJR SOFT SMOOTH WU ^ m m PALM0LIVE2 11 NO OTHtR FLAVOR LI«E III ^ m ^^GRAPENUTS ,14 ■ Koit Sm,(A Ho>, IHe ALL-VIGtTAlU iHORnNIN& IHe ALL-VIGtTAlU iHORnNIN& ^ j PRODUCTS WHEC TELLS YOU ABOUT WITH HIGH ENTERTAINMENT AND WEGMANS SELL YOU AT A LOW PRICE! Prices Effective Today Thru Saturday CAMPBELL'S 10' K Wonder Bread lr WHEC and WEGMANS > common. Both «t« owned and opoielcd by Rochetleriani. Both h«lp you lit « beHer fabf* at lo-er pries. WHEC, under th» American lyitem of bro . _ esitlnq. gi.et you •nterlalnmenl at JUST the tmall coit o( optfating youf let, WEGMANS, undar tf>« American lydcm of ('•• COmpttitiM qiYti you bargain) lhat WITH EVERY PRODUCT identified by the radio program advertising it, Wegmans Food Markets ran this special full-page advertisement in Rochester newspapers to draw attention to these individual programs ind to Wegmans' Handshaker feature on WHEC, Rochester, N. Y. The program, tie in was carried further, with emphasis on the Handshaker series, through window displays and banners all over the stores. Agency dandling the Wegman Food Markets in Hart-Conway Co., Rochester. Booklet of Promotion rO MERCHANDISE the General Poods' show carried on KROD, El Paso, the station recently published a 25-page booklet describing the promotion campaigns. Included in the pamphlet were lists I of the comnlimentary service anI nouncements, merchandising letIters, full-page photos of display advertising in local grocery stores and tearsheets of all publicity given the broadcasts. Dorrance D. Roderick, KROD president, and Merle H. Tucker, general manager, signed each of the books. I * * * i I Dial for Results CFCF, Montreal, has prepared la novel "spin the dial" promotion jpiece revealing the results of a coincidental survey of Montreal radio listening habits at various hours through an entire week. A big round dial is affixed to heavy cardboard. Cutout in the dial fits over tabulated results of the survey jas the dial is turned, j * * * I From Down Under !WITH a preface by H. G. Horner, ■general manager, Macquarie Network, Sydney, Australia, has just issued its 1940 catalogue of 46 pages. In a 11 X 15 inch leatherette board cover, the compilation inIcludes maps, program features, list ;of sponsors, with rates, coverage land other data of interest to agency lexecutives. Merchandising the News MANUFACTURERS National Bank, Troy, has placed a large neon sign in its lobby to call attention to its UP news broadcasts over WTRY, and trucks of the Wagar's Ice Cream Co. carry banners while dealers display colored strips to announce their news periods. These are handled by Andy Kinbacher, news editor, who conducts news broadcasts for eight local sponsors. One, a tire company, had him originate the newscasts twice daily from its show windows for two weeks. ABC Puzzle NEW BROCHURE of WDRC, Hartford, Conn., incorporates a steel puzzle whose trick is to attach the letter "C" to the lower half of a "B" which is attached to an "A". The puzzle is taped to the third page of the eight-page brochure, with an advertising message carrying out the theme, "There's also a trick to buying time", on the following page. Newspaper Supplement WITH the opening of WJHP, Jacksonville, Fla., on July 15, the Jacksonville Journal ran a 30-page supplement saluting the station. Both station and newspaper are owned by the John H. Perry interests. Hi-Li Tournament COOPERATING with the Hi-Li Sales Co., New York, WHK-WCLE, Cleveland, on July 18 completed plans for a city-wide Hi-Li contest to run for six weeks at local playgrounds. The Hi-Li games, consisting of a small paddle with a rubber ball attached by a rubber band, have been distributed to 92 playgrounds operated by the city and 19 others operated by the Cleveland board of education. Eliminations will be run at each playground, with winners participating in playoffs at 15 Cleveland neighborhood theatres, which are cooperating in the campaign. Final winners are to be interviewed on the stations. Prizes include 15 bicycles and 75 pairs of roller skates. * * * Service to Business Men A NEW service to business men has been inaugurated by Harold E. Fellows, manager of WEEI, Boston. A condensed list of the station's programs, including political and news broadcasts and programs of a scientific, cultural or business nature, is being mailed to busy executives who would not ordinarilv have time to peruse lengthy program lists. * * * Iowa Luck A MINIATURE horseshoe is attached to a promotion piece sent to the trade by Craig Lawrence, commercial manager of the Iowa Broadcasting Co. stations, KSO and KRNT. Don't trust to luck, the folder suggests, and proceeds with a sales message. ^ * Park Tieup WHN, New York, has arranged a tie-up with Palisades Amusement Park, across the Hudson from Manhattan, whereby WHN's call letters are flashed on the park's electric sign, with the sign reading "It's time to tune to WHN" immediately after each correct time announcement. BROCHURES NORTH CENTRAL BROADCASTING SYSTEM Inc.— File-size fourpage coated-stock brochure titled "Bare Facts About 'Air Facts' ". Merchandising story and vital statistics of member stations along with two-color coverage map. WLS. Chicago — File-size four-color folder which opens to 20" x 17" showing brealvdown of countv mail received during 1939, titled "WLS Coverage As Shown By 1,117,926 Letters." Included also are photos of antenna, master control room and assembled Barn Dance talent. WTAM. Cleveland— Yellow-and-black folder "Play Up the Pit . . . But Don't Forget the Gallery", promoting the station's coverage of 1,523,600 radio homes in the Cleveland national spot market. W.JSV, Washington — Second edition of "Quiz for the Color-Blind", a 16page booklet in blue and white. WHN, New York — Two-color brochure with die cut cover, "Tonight's Best Story," describing the dramatic series of that title, radio versions of stories printed in Story Magazine broadcast weekly on WHN. CFOS, Owen Sound, Ont. — File-size folder featuring data on market of "Canada's newest radio station", reprinting letters from local stores giving results obtained from use of the station. CBS — Green-and-black folder and a series of individual brochures, promoting Foresact, variety series. THE ?iK\\ l» II DGSIfii\ED TO COVERiMENT A few fundamentals of the new SUPER SKYRIDER are 6 bands coving 540kc to 43mc — 2 stages of preselection — high fidelity, push pull audio — band pass audio filter — • a new and highly efficient crystal filter circuit — an additional and completely effective noise limiter— cadmium plated steel chassis— standard relay rack panel }/s in, thick — machine tools, gray wrinkle, well ventilated steel caljinet. Hallicrafters -Jensen Bass Reflex speakers available. Sells, complete with crystal and 14 tubes, less only speaker, for $159,50 net. Lallicrafiers inc. CHICAGO, U. S. A. USED BY 33 CiO VER!%ME!\TS SOI.D IN 80 COUNTHIES means J^ineSS BROADCASTING • Broadcast Advertising August J, 1940 • Page 149