Broadcasting (July - Dec 1940)

Page scan 000354 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000354
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

i I I RCA 50,000 Watt Broadcast TransmitteH Model 50-E...Top Performance... Efficiency... Economy! YOUR NEW 50,000-WATT TRANSMITTER is perhaps the most important investment your station will ever be called on to make! Choose wisely and your operating costs will be lower — your performance finer, more trouble-free. Choose wisely and we believe you'll choose RCA. Here are a few of the reasons why: The new RCA Model 50-E Transmitter offers you lower installation costs because it takes up only 278 square feet of space — requires a much smaller building to house it. Airstream-cooled throughout, it saves you the cost of water coolers and tanks, water pipes and pumps and associated equipment. RCA-engineered high level Class B Modulation requires lower current consumption — the 50-E draws only 115 kilowatts from your power line at average program modulation! The exciter is capable of operation as a complete 5 kw. Transmitter at a second's notice — eliminating a separate stand-by transmitter. Unified front panel construction gives finer appearance, cleaner design, easier installation . . . and permits either straightline or "folded" layout for your requirements, without extra work or extra cost. It's particularly adaptable to modern buildings. • • • See exhibit of all RCA services . , . including Television . . . at RCA Building, New York World's Fair — and Golden Gate Exposition, San Francisco. RCA Manufacturing Co., Inc., Camden, N. J. • A Service of the Radio Corporation of America New York: 1270 Sixth Ave. • Chicago: 589 E. Illinois St. Atlanta: 530 Citizen & Southern Bank Bldg.. Dallas: Santa Fe Bldg.. San Francisco: 170 Ninth St. • Hollywood: 1016 N. Sycamore Ave.