Broadcasting (July - Dec 1940)

Page scan 000355 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000355
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
Something wrong or inaccurate about this page? Let us Know!

Thanks for helping us continually improve the quality of the Lantern search engine for all of our users! We have millions of scanned pages, so user reports are incredibly helpful for us to identify places where we can improve and update the metadata.

Please describe the issue below, and click "Submit" to send your comments to our team! If you'd prefer, you can also send us an email to mhdl@commarts.wisc.edu with your comments.




We use Optical Character Recognition (OCR) during our scanning and processing workflow to make the content of each page searchable. You can view the automatically generated text below as well as copy and paste individual pieces of text to quote in your own work.

Text recognition is never 100% accurate. Many parts of the scanned page may not be reflected in the OCR text output, including: images, page layout, certain fonts or handwriting.

B ROADMiST I N G Vol. 19 • No. 4 Canadian and Foreign $4.00 the Year AUGUST 15, 1940 WASHINGTON, D. C. $3.00 tlie Year 15c the Copy Published Semi-MantU;, 25tli issne (Tearboek Number) Pmbliibed in February Well'uh'Can you cookV* 9 Yes, some of the questions were sorta personal — but when H. B. Summers and his crew of 99 expert investigators got through their 1940 Survey on April 15, they had the most complete, authoritative and dependable information ever compiled on the radio-listening habits of Iowa people. For instance — would you like to know what percentage of all Iowa men or women are listening to the radio between, say, 8:00 and 10:00 a.m.? What kind of program they like best? The program preference differences between city people and farm people? The ratings given the 29 stations that are "heard regularly" by at least 1 % of all Iowa families? These are only a few of the vital questions that you can have answered by the 1940 Iowa Radio Audience Survey. And these answers will help you to make your advertising supremely effective — not only in Iowa, but throughout the Middlewest. . . . If you'll write us quickly, a copy of this monumental Survey will be gladly sent you on request, without cost or obligation. But we suggest prompt action, because only a limited number of copies are still available. Address: WHO^ + for IOWA PLUS! + DES MOINES . . . 50,000 WATTS J. O. MALAND, MANAGER FREE & PETERS, INC National Representatives