Broadcasting (July - Dec 1940)

Phila. Stations Stiffen Foreign Tongue Rules PHILADELPHIA radio stations bi'oadcasting foreign-lang'uage programs — WDAS, WPfiN and WHAT — have formulated their 3wn requirements for foreign broadcasts. They now demand that broadcasters must prove American citizenship; news programs must be exact translations of the flashes used on regular broadcasts; there must be no commenting on news items and no ad-libbing; all copy must be edited, translated, re-edited and passed by the program department; program and translation must be filed together. While some dramatizing is done, the majority of the Philadelphia programs are devoted to straight news reporting and music. Pat Stanton, general manager of WDAS, which broadcasts Ji^olish, Italian, Jewish, Slovak and Ukranian programs, expressed the general sentiments of the stations concerned. "Continuing these programs," he said, "is a definite way of counteiacting fifth column activities, for these programs are dedicated to the promoting and spreading of Americanism among those of our population who understand only their native tongue. For these people, the foreign-language program is one of the principal, often the main, interpreter of American traditions and ideals. They must continue." Buys News Periods NATIONAL BISCUIT Co., New York (crackers) on Sept. 9 starts five and six quarter-hour news periods a week on KMBC, Kansas City; KFH, Wichita; WFAA, Dallas; KARK, Little Rock; WOW, Omaha ; announcement between news periods on KOIL, Omaha; five-minute news periods on KTHS, Hot Springs. Tulsa and Denver stations are to be selected. The sponsor on Aug. 19 winds up the Victor record series with Martin Block, heard on 20 stations for NBC bread for 26 weeks. McCann-Erickson, New York, is agency. 'Winslow' on 3 More FRANK H. FLEER Corp., Philadelphia (Dubble Bubble gum), on Aug. 12 started Don Winslow of the Navy quarter-hour discs on WHN, New York; WSAN, Allentown, and WSJS, Winston-Salem, N. C, and changed from live talent to disc on WLW, Cincinnati. Discs, produced by Transamer^can, are heard five times a week. Agency is N. W. Ayer & Son, Philadelphia. Hudson Dealers in N. Y. NEW YORK dealers of Hudson Motor Car Co., Detroit, have appointed the Brenallen Co., New York, to direct advertising for 1941 models. A campaign of live spot announcements began Aug. 12 over WNEW, New York, and WICC, Bridgeport. Expansion of the campaign will be determined by the radio advertising appropriation which is still unsettled. C. Victor Gulla is the account executive. Ford's Pro Football FORD DEALERS of Washington, D. C, will sponsor play-by-play accounts of the 11 Washington Redskins professional football games on WOL, Washington, starting Sept. 15. Announcer has not yet been selected, according to McCann-EricliSon, New York, handling the dealer account. HOME of WTRY, Troy, N. Y., which recently began operating under the direction of Fred Ripley. It is one of the group of stations controlled by Col. Harry Wilder, including WSYR, Syracuse, and KEEN, Keene, N. H. CHICAGO CONTEST Over 4,000 Dealers Join in -Hi Li Promotion A TRIANGULAR deal has been completed between WENR, Chicago, the J. 0. Stoll Co., Chicago news distributor controlling more than 4,000 outlets, and Balaban & Katz, theatre chain, for a WENii Hi-Li Contest to determine best Hi-Li players in the city, to be held on 130 playgrounds in Chicago. The contest started on Aug. 10 and will conclude Sept. 14. Screen trailers at all B&K neighborhood theatres, daily spot announcements on WENR and distribution of 500,000 descriptive circulars at 140 stores and theatres, plus ten "sky writing" ads via airplane are included in promotion. Contest awards include a week's trip to the New York World's Fair for the winner, plus all expenses for an adult companion; 30 bicycles, $100 in cash and 1,000 super de luxe Hi-Li outfits. As a special drawing card, free ice cream is served to all Chicago younsters under 16 years of age who enter the contest. Contest blanks are secured with paid admissions to B & K houses. The reciprocal angle gives WENR the benefit of title-publicity in theatres, show windows and on each of the Stoll news outlets. B&K gets its share on printed contest blanks and in presenting winners from playgrounds in various districts on neighborhood stages. The Stoll Co. collects on the sales of Hi-Li paddles which range from 5 to 50 cents. JOHN HARMON FILMAN, New York, 43, pioneer hockey and la crosse announcer, died Aug. 12 from pneumonia. With the Heat PETER POX BREWING Co., Chicago (De Luxe beer), sponsor of the 10-minute Siving It program following all baseball broadcasts on WGN, Chicago, and daily five-minute sportscasts on WWJ, Detroit, during the recent hot spell in Chicago ran a concentrated one week schedule of 80 100-word announcements on WIND, Gary, Ind., and WCFL, WJJD, WAAF, Chicago. Sponsor has decided to promote heavily whenever weatherman so decrees. In addition, a 13-week schedule of twice-weekly 100word announcements has been placed on WJR, Detroit. Schwimmer & Scott, Chicago, is the agency. Fendrich on Red H. FENDRICH Inc., Evansville, Ind. (La Fendrich cigars), has contracted for the 1-1:30 p.m. (CST) period on 10 NBC-Red stations Sundays beginning Sept. 29, for its Smoke Dreams program featuring the friendly philosophy of The Dreamer. This will be the fourth consecutive year this 13week program has been used. The broadcasts will originate at WLW and in addition be heard o"er WMAQ KSD KSTP WHO WOW WDAF WSPD WEBC WSM. Ruthrauff & Ryan, Chicago, handles the account. New UP Subscribers RECENT subscribers to UP news service include : WSFA, Montgomery WJHO, Opelika, Ala. ; WMSD, Sheffield, Ala.; KGLU, Safford, Ariz. K O A, Denver ; W S P B, Sarasota Fla. ; WSUN, St. Petersburg; WSB Atlanta ; WMBL. Macon, Ga. ; WJPF Herrin, 111.; KVOL, Lafayette. La KPLC, Lake Charles, La.; WCOU Lewiston, Me.; WELL, Battle Creek Mich.; WJMS, Ironwood, Mich. WJPR, Greenville, Miss.; KFUO Clayton, Mo. ; WNBF. Binghamton N. Y. ; WHDL, Olean, N. Y. ; WSLB Ogdensburg. N. Y. ; WHCU, Ithaca N. Y. ; WFNO, Fayetteville, N. C. WGTC, Greenville, N. C. ; WHKY Hickory, N. C. ; KVOO, Tulsa ; WHP Harrisburg, Pa. ; WJAC, Johnstown Pa.; WARM, Scranton, Pa.; WSPA Spartanburg, S. C. ; WKPT, Kingsport, Tenn. ; W H U B, Cookeville Tenn. ; KXOX, Sweetwater, Tex KOVO, Provo, Utah; KDYL, Salt Lake City ; WBBW, Welch, W. Va WATW, Ashland, Wis. O WMFG Hibbinq WHLB l/ir(]inia WEBC<{ Sd/es Bulk-eye fN THE RICH AKHOUfHBAP KlCm OF MMHtSOTA WITH THt ARROWHBAP NBTWORK General Offices WEBC Buildincj Du/ufh, A/fi'nnesofa Canipana's 11th Year CAMPANA SALES Co., Batavia, Inn. (Italian Balm), on Sept. 3 will begin its eleventh season of sponsorship of First Nighter programs. The show will be heard Tuesdays, 7:30-7:55 p.m. (CDST) on CBS. Barbara Luddy, leading lady on this show since June, 1937, and Les Tremayne, leading man since 1936, will again be co-starred. Eric Sagerquist will again conduct the orchestra, Marvin Mueller will be heard as Mr. First Nighter, and Joseph Ainley will direct. Aubrey, Moore & Wallace, Chicago, handles the account. 'Ramparts' Film Buys Spots TIME Inc., New York, since July 23 has been sponsoring one-minute spot announcements promoting the opening of its film "The Ramparts We Watch" in various cities throughout the country. The announcements are heard daily on every station in the city involved, usually the week preceding the premiere of the picture. About 15 cities have already shown the picture with this type of advance promotion. Young & Rubicam, New York, handles the account. Wesson Adds An Agency WESSON OIL & SNOWDRIFT Co., New Orleans, has named Kenyon & Eckhardt, New York, as agency in conjunction with the present agency, Fitzpatriek Adv. Agency, New Orleans. The firm is currently sponsoring To the Ladies on Arizona Network for Blue Plate Mayonnaise, as well as a spot announcement drive. FOSTER-MILBURN Co., Buffalo, in early September will add several stations to the present list carrying thrice-weekly spot announcements for Doans pills. Street & Finney, New York, is agency, with placement by Spot Broadcasting. HOBOJOETo^ "/ had a dandy business once, but it went iit. Yessir, I should have listened to that WPEN iellow." mm PHILA. 1000 WATTS BROADCASTING • Broadcast Advertising August 15, 1940 • Page 97