Broadcasting (July - Dec 1940)

FEDERAL COMMUNICATION COMMISSION JULY 30 TO AUGUST 13, INCLUSIVE Decisions . . . JULY 30 NEW, Brockway Co., Watertown, N. Y. — Granted CP 1270 kc 500 w D. NEW, Watertown Bcstg. Co., Watertown, N. Y.— Granted CP 1210 kc 250 w unl. WPID, Petersburg, Va. — Granted license new station 1210 kc 250 w. AUGUST 2 WRUW, Boston — Granted dismissal without prejudice applic. mod. license. AUGUST S NEW, NBC, Washington— Granted CP television No. 2 1 kw. NEW, Balaban & Katz Corp., Chicago — Granted CP television No. 2 1 kw. KTFI, Twin Falls, Id. — Granted CP reinstate applic. new equip. WLBJ. Bow'ing Green. Kv. — G>"'n'ed license new station 1310 kc 250 w unl. AUGUST 6 NEW, Television Productions, Los Angeles— Granted CP television No. 4 1 kw. NEW, NBC, Philadelphia— Granted CP television No. 7 1 kw. (granted in lieu of tentative grant to NBC of television station in Chicago. W9XZV, Zenith Radio Corp., ChicagoGranted mod. television license No. 1 on experimental basis 1 kw. KGKB, Tyler, Tex.— Set for oral argument Sept. 19 revocation of KGKB license. WHUB, Cookeville, Tenn.— Granted license new station 1370 kc 250 w unl. AUGUST 7 KGEI, General Electric Co., San Francisco— Granted CP increase international station to 50 kw. WGEA, General Electric Co., Schenectady — Granted CP increase international station to 50 kw. WRCA, NBC, Bound Brook, N. J.— Granted CP international station 9670 and 17780 kc 50 kw, share time on 17780 kc with WRIT, unl. on 9670 kc. WNBI, NBC, Bound Brook, N. J.— Granted CP international station 6100 and 21630 kc 50 kw unl. WCBX, CBS, New York— Granted CP international station 6120 6170 9650 11830 15270 17830 21570 kc 50 kw. WLWO, Crosley Corp., Cincinnati — Granted experimental auth. 1 kw 6080 kc for identification only. WGEA, General Electric Co., Schenectady— Granted modification international license to add 6190 21590 kc to present assignment of 9550 15330 21500 kc. W3XE, Philadelphia — Granted modification television license to Channel No. 3 experimental basis only 1 kw. NEW, Greenville Bcstg. Co., Greenville, S. C. — • Denied as in default applic. CP 1500 250 w unl. AUGUST 9 WNBI, New York — Granted mod. special authorization to change to 11890 kc. WGEO, Schenectady — Granted mod. license to add 15330 and delete 21590 kc. MISCELLANEOUS — Granted assignment CP increase power to Federated Publication Inc. : KOTN, Pine Bluff, Ark., granted license increase power etc. ; WBHP, Huntsville, Ala., granted petition to intervene in Huntsville Times Co. applic. : Broadcasting Corp of America, Riverside, Cal., petition to intervene in KUJ applic. withdrawn at petitioner's request ; WHAM. Rochester, denied petition to intervene and enlarge issues re applic. Helen Walton and Walter Bellatti for new station at Jacksonville, 111., and Stephenson, Edge & Korsmeyer for new station, issues to be enlarged later on Commission's own motion; NEW, George F. Meyer, Medford, Wis., granted continuance hearing 30 days re applic. CP 1500 kc 100 w unl. AUGUST 12 MISCELLANEOUS — KWSC, Pullman, Wash., granted CP change equip. ; WKOK, Sunbury, Pa., granted license increase power; WFAS, White Plains, N. Y., granted license increase power ; WFPG, Atlantic City, granted license new station ; WGOV, Valdosta, Ga., granted license new station. Applications . . . JULY 30 WBNS, Columbus— CP 43.1 mc FM. WCLS, Joliet, 111. — Invol. transfer control to Robert W. Thomas, Administrator. NEW, Herald Pub. Co., Klamath Falls, Ore. — CP 1370 kc 250 w unl. IV. KWSC, Pullman, Wash. — CP change equip. AUGUST 1 NEW, Howitt-Wood Radio Co., Binghamton, N. Y.— CP 44.1 mc FM. WMPC, Lapeer, Mich. — Mod. license to Liberty St. Gospel Church of Lapeer. WOOD, Grand Rapids — Vol. assignment license to Wood Bcstg. Corp. WSTV, Steubenville— Mod. license re trans., equip. WGOV, Valdosta, Ga. — License new station. KWFC, Hot Springs, Ark. — Mod. license to 250 w N & D. NEW, Alexandria Bcstg. Co., Alexandria, La.— CP 43.3 mc. NEW, Burlington Bcstg. Co., Burlington, N. C— CP 1420 kc 100 w D, amended to 1310 kc unl. KSTP, St. Paul — License increase power etc. NEW, Evansville on the Air, Evansville, Ind.— CP 43.7 mc FM. KIDW, Lamar, Col. — Mod. license re hours. KID, Idaho Falls — Mod. license to 1-5 kw. KGB, San Diego — CP change trans. AUG'IST WDLP, Panama City, Fla.— Transfer of control to Bay County Publishers Inc. NEW, T. B. Gillespie, Palatka, Fla.— CP 1310 kc 250 w unl. IV. NEW, James Freeman Holmes, Valdosta, Ga.— CP 1500 kc 100-250 w unl. IV, amended to 250 w N & D. NF.W. South Fla. Bcstg.. Miami— CP 1500 kc 250 w unl. IV. WCOA, Pensacola, Fla.— CP 500 w-1 kw directional N. NEW. Radio Corp. of Orlando, Fla. — CP 1200 kc 250 w amended (WLOF facilities), amended to 1370 kc IV. WGES. Chicago — CP new trans., antenna, increase to 1 kw unl. (contingent WSBT moviT-T to 930 kc), amended to 500 w 1 kw D III-B. NEW, Krutzner Bcstg. Co., Tucumcari, N. M.— CP 1210 kc 250 w unl. IV. AUGUST 7 NEW, NBC, New York— CP 43.9 mc 16.880 sq. miles. NEW, Yankee Network, Boston — CP 43.9 mc 35,500 sq. miles. NEW, Travelers Bcstg. Service Corp., Hartford — CP 43.9 mc 14,768 sq. miles. NEW, Paducah Bcstg. Co., Clarksville, Tenn. — CP 1370 kc 250 w unl. KMLB, Monroe, La. — CP change 1200 to 1410 kc, increase to 1 kw directional N III. NEW, Brown County Bcstg. Co., Brownwood, Tex. — CP 1350 kc 500 w unl., amend Arnold's Leap MURRAY ARNOLD, program director of WIP, Philadelphia, satisfied a lifelong desire recently when he made a parachute jump near Cape May, N. J. On landing, Arnold started walking back to the airport but soon was picked up by a passing motorist who proceeded to drive along at 70 miles per hour. When Arnold remonstrated, the driver pointed to the incongruity of his fearless parachuting and his dread of speed on the ground. Nevertheless, Arnold maintains that although he doesn't like to ride fast in a car, he will make plans for another parachute jump, during which he hopes to make a broadcast from the chute as it descends. ed to delete name of Wm. J. Lawson and add B. P. Bludworth and J. S. McBeath. WTOC, Savannah — CP directional N III-A. KGGF, Coffeyville, Kan. — CP increase to 5 kw new trans., directional N III-A, amended to 690 kc III if and when treaty is effective. WGRC, New Albany, Ind. — CP change to 1040 kc etc., amended to increase N to 5 kw, directional N & D. NEW, Commercial Radio Equipment Co., Kansas City — CP 44.9 mc 2,995 sq. miles. AUGUST 10 WJJD, Chicago— CP 44.7 mc 3700 sq. miles. KYOS, Merced, Cal.— CP change to 1390 kc 500 w-1 kw unl (contingent KOY shift) , amended to 1340 kc. KFUN, Las Vtgas— Mod. CP new station increase to 250 w N & D. Hollywood Gossip Sells for SuDkist Bulb Offer Stirred Country; More Radio to Be Used WHEN the California Fruit Growers Exchange began sponsorship last October of Hedda Hopper's Hollywood on CBS, there was some question as to the program's ability to sell citrus fruit on a national scale. The Exchange had not been on CBS since 1931, when it had a variety program, so this new chatty program was an unusual step. "If the program sells oranges and lemons," an Exchange executive promised at the time, "we will definitely renew the contract at the end of its 13-week period." Since that time Hedda Hopper has appeared before the CBS mike three evenings a week for nearly 50 consecutives weeks — evidence that radio sells oranges and lemons as well as silver and automobiles. Program, heard 6:15-6:30 each Monday, Wednesday and Friday evenings, over 28 CBS stations, recently established what was probably a record in paid premium response. Miss Hopper offered a dozen gladiola bulbs to listeners for 10c and six Sunkist lemon wrappers. In less than three weeks 120,000 dimes had poured in and the mail boys were daily bringing in more long after the offer had been closed. Similarly, an offer some months before of silverware in an orange-blossom pattern brought 40,000 requests before the staff could get itself together, and at this writing requests are still coming in. Three times each week, from the CBS studios, Hedda Hopper gives out the sort of chit chat about screen life which gives her audiences the titillating feeling that they are tapping a private wire. How Anne Shirley went out dancing the night she gave birth to her baby, whose ring Loretta Young is wearing, whom the former friend of the Duke of Windsor is going to marry . . . this and every bit of available drawing room gossip is so much meat for her grinder. An interesting sidelight on the series is the fact that the Florida Citrus Commission, the Exchange's chief competitor, has recently announced that in their 1940-41 campaign they will devote the major part of their advertising budget to radio. In no way astonishing, in view of the California Exchange's success, it is nevertheless notable that this policy reverses the plan the Florida Commission had last season, which was to play up the newspapers and use radio merely as a supplement. Agency for the Sunkist program is Lord & Thomas of California. NOT FROM RUBE GOLDBERG but out of the files of KSTP's yesterdays comes this laugh for every engineer. It's probably the first portable transmitter ever devised and was used by the St. Paul station in covering local golf matches a decade ago. Left is the late Phil Bronson, KSTP sports announcer who met death in an automobile accident several years ago. In the center, twirling dials, is Lynn Smeby, former KSTP chief engineer and inventor, now NAB engineering director. Right is Fred DeBeaubien, KSTP supervisor. FIRST national television convention, to be held under auspices of the Television Engineers Institute of America Inc., at the Roosevelt Hotel, HoUyvrood, Aug. 22 to 24 inclusive, will be attended by experts in practically every phase of telecasting, according to George H. Seward, president, who will preside. Page 100 • August 15, 1940 BROADCASTING • Broadcast Advertising