Broadcasting (July - Dec 1940)

Page scan 000455 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
000455
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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HIGHER FIDELITY FAIRCILD'S Distortion Free AMPLIFIER! Wet work Accounts Spo Five Major Film Firms All time EDSTunless otherwise indicated. New Business HALL BROS., Kansas City (Hallmark greeting cards), on Oct. 13 starts Tony Wons Scrap Book on 12 NBC-Red stations, Tues. and Thurs., 1:15-1:30 p.m. and Sun., 4:15-4:30 p.m. Agency : Henri, Hurst & McDonald, Chicago. E. L. du PONT de Nemours & Co., Wilmington, Del., on Oct. 2 resumes Cavalcade of America on 50 NBCRed stations. Wed., 7:30-8 p.m. (Repeat 9:30-10 p.m.). Agency: BBDO, N. T. PEPSODENT Co., Chicago (toothpaste), on Sept. 24 resumes Bop Hope on 62 NBC-Red stations, Tues., 1010 :30 p.m. Agency : Lord & Thomas, Chicago. DELAWARE, LACKAWANNA & WESTERN Coal Co.. New York (Blue coal), on Sept. 29 resumes The Shadow on 15 MBS stations, Sun., 55:30 p.m. (EST). Agency: RuthraufE & Ryan, N. Y. NEHI CORP., Columbia, Ga. (Nehi, Royal Crown beverages), on Sept. 13 starts Believe It or Not for 52 weeks on 90 CBS stations Fri., 10-10 :30 p.m. Agency : BBDO, N. Y. PROCTER & GAMBLE Co., Cincinnati (Oxydol), on Oct. 4 starts series of dramas by Arch Oboler on 55 NBC-Red stations, Fri., 9:30-10 p.m. Agency : Blackett Sample Hummert, Chicago. H. FENDRICH, Evansville, Ind. (cigars), on Sept. 29 resumes for 13 weeks Smoke Dreams on 10 NBC-Red stations. Sun., 1-1:30 p.m. (CST). Agency : Ruthrauff & Ryan, N. Y. EMERSON DRUG Co., Baltimore ( Bro mo-Seltzer ) , on Oct. 1 starts Ben Bernie on 60 NBC-Blue stations. Sun., 8-8:30 p.m. (EST) and repeat 11:30 p.m.-12 midnight. Agency : Ruthrauff & Ryan, N. Y. GULF OIL Corp., Pittsburgh, on Sept. 29 resumes Screen Guild show on 70 CBS stations, Sun., 7 :30-8 p.m. Agency : Young & Rubicam, N. Y. CAMPANA SALES Corp., Batavia, 111. (Italian Balm, Dreskin, Coolies, D.D.D., Old South Toiletries), on Sept. 3 resumes First Nighter on 53 CBS stations, Tues., 8:30-8:55 p.m. Agency : Aubrey, Moore & Wallace, Chicago. VICK CHEMICAL Co., Greensboro, N. C. (Vatro-nol, nose drops), on Sept. 15 starts a variety program on 6 NBC-Red Pacific stations. Sun.. 7 :307:45 p.m. (PST). Agency: Morse International, N. Y. Crystal Specialists Since 1925 ATTENTION BROADCASTERS SUBJECT TO FREQUENCY RE-ALLOCATION We are al your service lo — 1. REGRIND your present crystal to higher new frequency .... $17.50 2. NEW CRYSTAL (less holder) $22.50 3. NEW CRYSTAL fully mounted . . $30.00 LOW DRIFT • APPROVED BY FCC Ri^O SEAVICE 124 Jackson Ave. University Park, Md. iisor Latin Program FIVE film companies will sponsor twice-weekly broadcasts to South America via NBC shortwave, L. P. Yandell, NBC director of international commercial broadcasting announced Aug. 13 in Los Angeles. Programs will be transcribed and carried on WRCA and WNBI. Purpose of the series to strengthen our economic frontier in Latin America, Mr. Yandell said, and to cement Pan American relations. Joint sponsors are M-G-M, Warner Bros., RKO, Paramount and Universal. T^wo Spanish and two Portuguese half-hours a week are planned. Mr. Yandell said 14 commercial clients, in all, have been signed for NBC international programs. A SEVERE storm in the WindsorDetroit area recently forced the staff of CKLW, Windsor, to work under "blackout conditions" with emergency gas engine providing limited power and announcers reading commercials by candlelight. LIBBEY OWENS FORD GLASS Co., Chicago (fiat glass products), on Sept. 29 starts Design for Happiness on 67 CBS stations. Sun., 5-5 :30 p.m. Agency : U. S. Adv. Corp., Toledo. S. C. JOHNSON & Co., Racine, Wis. (floor wax) on Oct. 1, resumes Fibber McGee d Molly on 84 NBC-Red stations, Tues.. 9 :30-10 p.m. Agency : Needham, Louis & Brorby, Chicago. H. P. HOOD & SONS, Boston (milk and ice cream), on Aug. 2 started Yankee Swapper on 5 CBS New England stations, Mon. thru Fri., 8-8 :15 p.m. Agency : Harold Cabot & Co., Boston. STERLING PRODUCTS, New York, (Double Danderine) on Aug. 5 started Short Short Stories from Liberty magazine 28 weeks on 15 Texas State Network stations, Mon.. Wed., Fri., 7:15-7:30 p.m. (CST). Agency: Blackett-Sample-Hummert, N. Y. LEVER BROTHERS Co., Cambridge, Mass. (Lux soap), on Sept. 9 resumes Ltix Radio Theatre on 63 CBS stations Mon., 9-10 p.m. Agency : J. Walter Thompson Co., New York. Renewal Accounts BRISTOL-MYERS Co.. New York (IMinit Rub), on July 31 renewed for 52 weeks. Early Morning News on 2 California Don Lee stations (KFRC KHJ), Mon., Wed., Fri., 7:45-8 a.m. (PST). Agency: Young & Rubicam, N. Y. INTERSTATE BAKERIES Corp., Los Angeles (bread), on Aug. 30 renews for 52 weeks. Lone Ranger, 8 Southern California Don Lee stations (KHJ KGB KFXM KPMC KVEC KVOB KXO KDB) Mon., Wed., Fri., 7:30-8 p.m. (PST). Agency: Scholts Adv. Service, Los Angeles. Network Changes LEWIS-HOWE MEDICINE Co.. St. Louis (Tums), on Oct. 3 adds 4 NBCBlue stations to Pot o' Gold making a total of 103 NBC-Blue stations, Thurs., 8 :30-9 p.m. Agency : StackGoble Adv. Agency, Chicago. MILES LABORATORIES, Elkhart, Ind. ( Alka-Seltzer ) , on Aug. 24 adds WSB. Oct. 5 adds WMC, WBRC, WJDX, and WSMB, to National Barn Dance on NBC-Red. Agency : Wade Adv. Agency, Chicago. AMERICAN TOBACCO Co.. New York (Lucky Strikes), on Nov. 15 takes over sponsorship of Information Please, shifting from 60 NBC-Blue stations, Tues., 8:30-9 p.m.. to 84 NBC-Red stations. Fri., 8:30-9 p.m. Agency : Lord & Thomas, N. Y. Miisterole on 75 MUSTEROLE Co., Cleveland, early in September is starting a campaign for Musterole, using oneminute spot announcements five times weekly or five-minute news programs five times weekly on about 75 stations. Agency in charge is Erwin, Wasey & Co., New York. AIR CONDITIONING TRAINING Corp., Youngstown, on Aug. 10 shifted Sid Walton, music, on 33 NBC-Blue stations, from Sun., 11 :30-ll :45 a.m. to Sat., 10-10:15 a.m. Agency: National Classified Adv., Youngstown. COLGATE-PALMOLIVE-PEET Co., Jersey City (soaps etc.), on Sept. 30 shifts Woman of Courage on 17 CBS stations Mon. thru Fri., from 9-9:15 a.m. to 4 :30-4 :45 p.m. ; continues the program on 23 CBS stations Mon. thru Fri. 10 :45-ll a.m. Agency : Benton & Bowles, N. Y. CONTINENTAL BAKING Corp., New York (Wonder Bread and Hostess Cake) on Sept. 30 shifts Pretty Kitty Kelly on 46 CBS stations, Mon. thru Fri., from 10-10 :15 a.m. to 5 :305 :45 p.m. Agency ; Benton & Bowles, N. Y. MILES LABS., Elkhart, Ind. (AlkaSeltzer), on Oct. 5 adds 5 NBC-Red stations to National Barn Dance making a total of 56 NBC-Red stations. Sat., 9-10 p.m. Agency : Wade Adv. Agency, Chicago. PROCTER & GAMBLE Co., Cincinnati (Ivory Soap) on Aug. 17, shifts Truth or Consequences on 4 CBS stations, Sat. 9 :45-10 :15 p.m. to 33 NBCRed stations. Sat. 8 :30-9 p.m. Agency : Compton Adv., N. Y. R. B. SEMLER Co., New York (Kreml hair tonic), on Aug. 7 added (5 MBS stations to Gabriel Heatter making a total of 7 MBS stations, Wed. and Fri., 9-9:15 p.m. Agency: Erwin, Wasey & Co., N. Y. MEN ON THE MARCH Promotions . . . advances . . . salary increases . . . better radiomen on tlie march! They are the CREI students today . . . men IN the industry, fired with ambition and the urge to succeed, who by utilizing their spare moments to increase their knowledge of radio are increasing their worth to the industry. CREI men are rewarded for their foresight and effort. A survey of a typical group reveals that 69 % enjoyed salary increases! CREI training develops in the student that sure confidence in his own ability which enables him to go after the better jobs — and get them! May we send you our new illustrated booklet? CAPITOL RADIO ENGINEERING INSTITUTE Dept. B-8, 3224 14th St., N. W., Wash., D. C. A Feed-Back AmpIUier Flat within .3 Decibel £rom IS to 15,000 Cycles! Precision-built by Fairchild laboratory engineers, the new Unit 246 Feed-Back Amplifier provides greater fidelity for broadcasting, recording, playbacks, and laboratory work. Fits 19V2" relay rack — 1" high panel. 2 Units — amplifier and power supply each this size. SPECIFICATIONS PROVE UNIT 246 AMPLIFIER'S PERFORMANCE Overall gain — 75 decibels. Noise level — SO decibels below "O" level. Rated at 23 watts into 500 Ohm resistive load. Input impedence Multiple line: 50, 125, 250, 500 Ohms. Output impedence: 16 and 500 Ohms. Input line volts: 110-125V; 50-60 cycles AC. Distortion: .3% at rated output. Write /or descriptive literature today!' AVIATION 88.06 Van Wyck Bo CORPORATION levard. Idmoica, L. I.. N. Y. BROADCASTING • Broadcast Advertising August 15, 1940 • Page 101