Broadcasting (July - Dec 1940)

Industry Welcomes 'Broadcasting's' Plan to Go Weekly J. ALBERT, manager, promotion department, Detroit Neivs (AVAVL) — Allow me to consratulate you on your becoming a weekly habit instead of a semi-monthly visitor. WARWICK ANDERSON, Doe-Anderson Advertising Agency. Louisville —Glad to hear your plans for the weekly. With twice as many issues it will be twice as good. CAMPBELL ARNOUX. general manager, ^YTAR. Norfolk — Best possible wishes for a big success in the weeklv field. A. L. ASHBY. vice-president and general counsel. NBC — My heartiest congratulations on the enlargement of Broadcasting to a weekly publication. I ahvavs felt that vou would do it. EDGAR T. BELL, business manager, Oklahoma I'ublishing Co. (WKY, KLZ, KVOR) — This is a very great step forward and I am sure that the radio industry is now large enough to support a weekly magazine devoted to broadcasting. You may continue to count upon the support of our stations and certainly you have my personal good wishes for continued success. EDGAR L. BILL, president, WMBD, Peoria — The industry needs a weekly by you and I'm sure will give you the right kind of support. Count on us always. .JOHN BLAIR, John Blair & Co.— Radio news and develoi)ments move fast. On a weekly basis I believe Broadcasting will become a more important factor in the industry. M. M. BLINK. Standard Radio, Chicago— You have done a tremendous job and should be mighty proud of what you have accomplished in nine short years. HAROLD J. BOCK, press manager, Western Division, NBC — Welcome to the new and greater Broadcasting ! When Broadcasti.\g can carve such a record for itself by publishing twice a month, then the new weekly should be twice as good. BURTON G. BRIDGENS, director WSUI News Service, Iowa City — Although I am one of the younger members of the magazine's large familv of readers I look forward to the arrival of each issue. O. H. CALDWELL, editor. Radio Today— Hearty Congrats. May the secoml decade reflect an even greater growth. MARTIN CAMPBELL, managing director. WFAA WBAP, Dallas Fort Worth — In view of the many and rapid developments that are taking place daily. I think you've made a wise decision. WILLIAM F. CARLEY. director of sales promotion, WBT, Charlotte — It was good news indeed. I have always felt that Broadcasting should be published weekly, judging from the general anxiety of every office I've ever hung my hat in. just prior to each Broadcasting publication date. If all of the nnestions ever asked about "is Broadcasting in yet?" were laid end to end it would fill the Congressional Records. GEORGE C. CHANDLER, manager, CJOR. \'ancouver — I am glad to see your magazine go to once-a-week . . . Congratulations ! LEE CHADWICK. manager WPID, Petersburg. \a. — We are delighted to see the magazine going weekly, and you may be sure each copy will be read with the same interest" and care which it now receives. WILLIAM S. CHERRY .Tr.. president. WPRO. Providence — Your expansion program is a very ambitious one. However, you and your associates will, as usual, do a good job. The world moves fast in radio, and a weekly issue of Broadcasting will better serve everyone engaged in the business. UNSOLICITED, and with almost one accord favoring the plan, scores of letters of congratulation have been received bij Broajjcasting since the Oct. 15 issue announced that the industry's own trade journal would issue iveeklij instead of semi-monthly, beginning in January. It goes without saying that the owner-editors are gratified with the spontaneous reaction to their announced plans. Space does not permit runnmg all the letters, but excerpts from a cross-section are published herewith. S. A. CISLER. general manager. WGRC. New Albany. Ind.— It is welcome news. We have come to depend on Broadcasting for reliable radio news in sufficient quantity, and I am sure you are going to meet with great success. JOHN M. COOPER. KDKA, Pittsburgh— Congratulations . . . it's a swell magazine already, and I don't see how you could make it much better. ROGER W. CLIPP. general manager. WFIL. Philadeliihia — I will be happy to see Bro.\dcasting as a weekly. l^IAURIE CONDON. WGAR. Cleveland— Your issue bearing the good news of weekly publication was indeed fine — a beautiful thing to behold. FRANK S. CONKEY. Mitchell Adv. Agency. jNIinneapolis — I feel that there is enough important information concerning radio and radio advertising to make a weekly publication highly desirable. C. H. COTTINGTON. N. W. Ayer & Son. Philadelphia — Radio events occur .so quickly, and a smaller book (weekly) is easier to read. W. LEE COITLSON. executive manager. WHAS, Louisville — I think it is a very definite step forward. GARDNER COWLES Jr.. President, Iowa Broadcasting Co. — I congratulate you on deciding to go ahead with the move to make Broadcasting a weekly. I predict you will be very pleased with the results. WILLTA:M B. DOLPH. general manager. WOL, Washington — Broadcasting has made a very distinct niche for itself in the trade. I know the whole industry will be as glad as I am to hear that you are making it a weekly. WILLIAM R. DOTHARD. Al Paul Lofton Co.. Phila(leli)hia — I prefer a smaller issue each week ... so that the many changes which take place in the radio field could be noted more rapidly. DICK DORRANCB. FM Broadcasters Inc.. New York — It is news deserving of congratulations. I am very glad to know that Broadcasting wiil go on a weekly basis. DON S. ELIAS. executive director. WWNC. Asheville — I think this is fine. Verily, the rich get richer and the poor have children ! JOHN ESAU, sales promotion manager. KTUL. Tulsa — Congratulations on becoming a weekly. It is mighty fine and the industry needs it. MARK ETHRIDGE, vice-president and general manager. The CourierJournal and Louisville Times — I am glad to hear you are going to a weelily . . . my best wishes. F. E. FITZSIMONDS, manager, KFYR. Bismarck — Your publication has always been a very valuable one and this "should make it doubly so. JAMES L. FREE, president. Free & Peters Inc., Chicago — We are delighted with your continuing and increasing success with Broadcasting, which makes it possible for you to go to a weekly. You fellows ai'e doins a grand job, and as I've always said Broadcasting is one of the best trade publications in any field that I have ever had the pleasure to know. And as you know, in the early days I was in the trade paper business myself. JOHN J. GILLIN Jr., general manager. WOW, Omaha — I was interested in the announcement ... of weekly publication. Congratulations. DON E. OILMAN, vice-president, NBC, Hollywood ■ — • Congratulations. From the beginning I have received .your magazine and have looked forward to each issue with greater interest. It has occupied a peculiar niche in the industry, one which has served it well and in an unusually valuable way ... I am sure the radio industry will welcome it and give you the hearty support which you deserve. WILEY P. HARRIS, director, WJDX, Jackson, Miss. — I think the idea is a splendid one. A. F. HARRISON, radio sales manager. United Press, New York — Here's wishing you all success in this new venture. LUTHER L. HILL, vice-president, Iowa Broadcasting Co. — ^You fellows have done a grand job in the past and I know you will continue the same type of service in the broadcasting industry in the future; and I have reason to feel that such surviee is going to be very much needed. VOLUNTARY, rather than Government censorship, should be the procedure in event of war, according to this group of news (radio and press) experts. They participated in the Dinner Forum of WMIN, St. Paul, picked up each Friday from the St. Paul Hotel. Participating (1 to r) are Earl C. Gammons, general manager of WCCO, Minneapolis; Theodore Meltzer, WMIN news commentator who conducts the program; Dean Ralph Casey, of the School of Journalism, U of Minnesota; Basil (Stuffy) Walters, managing editor, Minneapolis Star-Journal. HERB HOLLISTER. president. KANS. Wichita — We think its great. CLAIR B. HULL, manager, WDZ. Tuscola — This is some of the best news we have had in a long time, and I, personally, am looking forward to having the industry covered on a weekly basis rather than on a semi-monthly basis. E. T. JONES, manager, engineering products advertising and promotion. RCA Mfg. Co.. Camden — We feel Broadcasting is one of the finest medias available in any industry for 100% coverage. The editorial content is not only timely but outstanding in every respect. LESLIE JOY. general manager, KYW, Philadelphia — It goes without saying that your many friends in the broadcasting industry will be anticipating this change with keen interest and standing Ijy to give you all the constructive support possible to make the change a complete success. T. F. JOYCE, vice-president. RCA Mfg. Co. — Making Broadcasting a weekly publication unquestionably will be welcomed news to your readers. Broadcasting has done an outstanding job in not only reporting the news of the trade, but also in assisting in formulating through its editorial policies constructive trade practices. JESSE L. KAUFMAN. .Tesse L. Kaufman Inc.. production — I think you are doing a very smart thing . . . and I wish you all the luck in the world. WAUHILLAU LAHAY. KLZ, Denver— Add my congratulations to Mr. Roosevelt's. Mr. Trammell's and Mr. Paley's. All us big-shots is happy, kid ! As far as I'm concerned. I'm going to enjoy getting Broadcasting four times a month. I read it from kiver to kiver nowadays. R. J. LAUBENGAYER. owner, KSAL, Salina, Kan. — Want to congratulate you .. . . there is too much news in radio to have to wait two weeks for the information. It is fortunate for radio that Broadcasting has aggressive and adventuresome publishers. CRAIG LAWRENCE, commercial manager, Iowa Broadcasting Co. — I think this a doggone good idea, both from an editorial and advertising standpoint. It won't give the reader too much to read at one time; and secondly, it will probably split up the advertising more per issue so that each advertisement will not have as much competition as it has had in the past. NATE LORD, manager. WAVE. Louisville — I think a weekly would be mighty useful to the industry and I will be interested in getting your new rate card. . . . C. T. LUCY, general manager. WRVA, Richmond — I believe you are taking a step in the right direction . . . congratulations. RAY H. MANSON. vice-president and general manager. Stromberg-Carlson Mfg. Co. — No doubt this will be of great benefit to everyone interested in broadcasting, especially during the period of transition from AM to FM. which will probably take a number of years to complete. JOHN C. McCORMACK. general manager, KWKH-KTBS. Shreveport — I want to congratulate you on the splendid service rendered by your publication throughout these past years, and am glad that the demand for Broadcasting has enabled you to make it weekly. J. LYNN MILLER. Advertising Inc., Richmond — I will like it weekly if the same high standard of quality and news is maintained. {Continued on page 53) Page 50 • November i, 1940 BROADCASTING • Broadcast Advertising