Broadcasting (July - Dec 1940)

Page scan 0001110 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
0001110
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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iiushfjuliaf those men aren^i talking about usV' My goodness, Dobbin! Guess I have ears. That man distinctly said . . . 'There's the team to pull our load!' " "Don't get into a dither, dear! Didn't you hear the other fellow? 'Right you are,' he says . . . 'WJR and WGAR will haul our sales to new highs in the midwest — because they really cover the ground!' " ''It's just plain horse sense!" That's the way one frankspoken adman put it as he named WJR Detroit and WGAR Cleveland for a healthy chunk of his radio spot campaign during the coming year. Teamed up, these stations cover two of the nation's most prosperous market areas, where there's nearly three-quarter billion dollars spent annually for groceries, more than a hundred million for drugs . . . where there are more auto owners than in any single state . . . where farmers have a billion dollar yearly income, and workers earn the highest average wage in the nation. Yes, it's just good old-fashioned horse sense to see that your schedules include WJR and WGAR, the Great Stations of the Great Lakes! AND FOR REAL SALES PULL'' IN SOUTHERN CALIFORNIA THE STATION OF THE STARS i ni!mniuiipiiiiuiiiuiiiiuiiiuiuiiinininii[iiiifliiuniiiiiiinirniiMiuLiiM^ CBS ASSOCIATE STATION Winning and Holding Good Will with Clients and Listeners Alike Edweirci iPelfiA/ «it t©,, iJotiOe. lisj^av'ii' L-ic|wu'e»teu'«ijC *j