Broadcasting (July - Dec 1940)

Page scan 0001121 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
0001121
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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«TWENTy-THREE. SKIDOO/ FARMERS WON'T BUY WIDGETS/" 0 Perhaps in all the vast ramification of American industry it may so happen that you are not among those who make or sell widgets — and you may therefore feel fairly impersonal about the illustration and headline above. But whoah, stranger! Do you make cosmetics? canned lobster bisque? caffeine-less coffee? wafer thin wrist watches, or any "urban" products that "farm people don't use"? If so, kindly stand back while we double-shot the long-gun! Look up your own sales records, and you'll find that per capita, Iowa people buy just as much luxury merchandise as the population of New York (N. Y.) or Chicago (III.). You'll find this fairly logical, too, because Iowa is more than l/3 urban, and because the remaining 2/3 have entirely urban standards of living. We dare you to call us on our statement that WHO can sell any product that will move readily, anywhere. And we bet you don't take dares! ^for IOWA PLUS! + DES MOINES . . . 50,000 WATTS J. O. M ALAND, MANAGER FREE & PETERS, INC., National Representatives ROADCASTING • Broadcast Advertising December 1, 1940 • Page 19