Broadcasting (July - Dec 1940)

Page scan 0001125 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
0001125
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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ot There^s Only ONE i Santa Oaus And there^s blankets the ONE radio station that ion^s I7th largest market WGBI Treat yourself to a lot of Christmas cheer with an advertising schedule over WGBI. Christmas cheer . . . because WGBI is the station in the nation's 17th market that can do a happy job for your product. You see, WGBI is the on7y regional or clear channel station serving the 652,000 persons in the Scranton Wilkes-Barre Market. It's the only station heard throughout this market. A searching study by Daniel Starch and Staff revealed that 98% of the daytime listeners and 96% of the nighttime listeners in Scranton s home county stay tuned to WGBI. SCRANTON, PA. BROADCASTING • Broadcast Advertising December 1, 1940 • Page 23