Broadcasting (July - Dec 1940)

Page scan 0001127 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
0001127
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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MmcAS 6mr^sr imsrmi More Than ^500,000,000 in War Orders Alone, Already Allocated to Michigan! Faster, FASTER, FASTER . . . turn the wheels of industry in Detroit! In addition to an already highly accelerated program of automobile production, building, tool making and general business activity in the Detroit area, MILLIONS of dollars in defense contracts and war orders are being poured into Michigan. And since Michigan industry so largely centers in Detroit, it is easy to understand what this means in jobs, payrolls, purchasing power, and in opportunity for advertisers in this vast market. Particularly, for advertisers who make Station WWJ the key station in their appeal to the buying power homes in this great industrial center. For all surveys show that WWJ leads all other local radio stations in listener interest in the important Detroit area. Member NBC Basic Red Network Nafional Reprtsentafivei George P. Hollingbery Company New York •: Chicago -:• Atlanta San Francisco -:• Los AngeUs Americas Pioneer Broadcasting Station BROADCASTING • Broadcast Advertising December 1, 1940 • Page 25 I