Broadcasting (July - Dec 1940)

Page scan 0001129 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
July - Dec 1940
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (July - Dec 1940)
Leaf #:
0001129
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 13, 2024
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Your New England radio schedule is subject to a major omission if your plans call for a hole instead of Central New England. Only one station will fill in this hole — WTAG, Worcester. The listening habits of its million people, well and amply tested, prove that Central New England keeps tuned to WTAG. Details of the Central New England market are yours for the asking. NBC BASIC RED AND YANKEE NETWORKS EDWARD PETRY & CO., INC -NATIONAL REPRESENTATIVE OWNED AND OPERATED BY THE WORCESTER TELEGRAM-GAZETTE BROADCASTING • Broadcast Advertising December 1, 1940 • Page 27