Broadcasting (Jan - June 1941)

Page scan 0009 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1941)
Leaf #:
0009
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 20, 2024
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IN mis ISSUb: IHt 1941 BUSINbbS QUI LOOK BROAI^STING Broadcast Advertisingf 1/ Vol. 19 • No. 13 Canadian and Foreign JANUARY 1, 1941 WASHINGTON, D. C. Published Somi'Monthly, 25lh issue (Yearbook Number) Published in February $3.00 the Year 15c the Copy HEY, MA almost as good as WOR's 135,000 watts, huh?" Six 15-minute evening programs attracted more listeners than any others in Greater-New York during the months of October and November.* Five of these programs are on WOR It becomes increasingly apparent that WOR's power of 135,000 watts** gives its sponsors that listening edge which attracts more listeners than its competitors; and gives these sponsors a bigger profit for their advertising dollar. *As revealed in the C. E. Hooper New York area audience check for OctoberNovember. ** WOR's unique directive-array concentration of power more than doubles the impact of its basic 50,000 watts.