Broadcasting (Jan - June 1941)

Page scan 0001491 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1941)
Leaf #:
0001491
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 20, 2024
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Kerens ONE of the reasons WKY carries IS out of a possible 16 top rural program favorites daytime; 13 out of 18 at night • The recently issued study of rural and urban listening habits by the Co-operative Analysis of Broadcasting explains in part why WKY is the 3-to-l favorite of farmers in Oklahoma . . . and of Oklahoma City listeners as well. Of the 22 daytime programs topmost with rural listeners, 16 were carried by Oklahoma City outlets and WKY CARRIED 15 OUT OF THE 16! Of the 20 night time rural favorites, 18 had Oklahoma City outlets and WKY CARRIED 13 OUT OF THE 18! Almost one in every five programs throughout WKY's entire schedule was one of these top national favorites. In addition, there was a like number of high-ranking network programs. Another two-fifths of WKY's programs were live-talent, local productions, many designed especially for rural listening; many, such as news, markets, and farm service programs, rating as high or higher with Oklahoma rural listeners than programs in the national spotlight. The cumulative total of years of superior local and network programming, alert community service, and energetic showmanagement has created for WKY by far the largest regular audience of Oklahoma farm and city folk of any station in the state day or night. And that is why WKY clicks so creditably as a sales stimulating medium.