Broadcasting (Jan - June 1941)

Page scan 0001495 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1941)
Leaf #:
0001495
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 20, 2024
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A LINGO RADIATOR IS 10 r Construction . . . for Maintenance . . . tor Economy |or Stability . . . for Performance LINGO VERTICAL TUBULAR STEEL RADIATORS Mean Increased Sales thru Extra, Economical Coverage When you Install a Lingo "Tube" Radiator you expect — and get — better coverage and plus performance. No wonder engineers prefer Lingo for top efficiency and managers are enthused by the increased sales made possible through improved signal strength. One station owner writes: "The signal locally with only 100 watts power compares favorably with a 5000 watts station in this same city." Let us show you even more enlightening facts as they apply in your own case. Our engineering staff will he pleased to supply you with technical details — without obligation. In writing please give location, power and frequency of station. NEW LINGO INSTALLATION — shown at left is one of four 230 foot Lingo Radiators recently installed for the directional antenna system of WIBC, Indianapolis. The Latest FM Antenna Development Something nov/ has happened to the Radio industry! It's the new, improved Lingo Turnstile Radiator the most advanced FM antenna design now available! The result of years of research and development this patented radiator is already proved for performance and efticiency. Quotations will be gladly submitted for individual FM applications only, and will include the essential tubular steel mounting pole, turnstile elements, coupling equipment, transmission lines feeding the elements, etc. Climbing steps, lighting equipment, and sleet melting units are also available as optional equipment. The erection of the turnstile antenna on your supporting tower or building roof can also be included. Write today for complete facts and please indicate your proposed frequency, power and location. lOHN E. LINGO & SON, Inc. Dept. B-6 CAMDEN, N. J. ROADCASTING • Broadcast Advertising June 16, 1941 • Page 23