Broadcasting (Jan - June 1941)

Page scan 0001533 from Broadcasting

Record Details:

Title:
Broadcasting
Date:
Jan - June 1941
Publisher:
Broadcasting Publications Inc.
Volume:
Broadcasting (Jan - June 1941)
Leaf #:
0001533
Language:
English
Subjects:
Radio Periodicals, Broadcasting -- United States -- Periodicals
Collection:
Broadcasting & Recorded Sound
Format:
Periodicals
Contributor:
Library of Congress, MBRS, Recorded Sound Section
Sponsor:
Library of Congress, Motion Picture, Broadcasting and Recorded Sound Division
Coordinator:
Media History Digital Library
Description:
This trade paper began in 1931 with a focus on radio, but as the TV industry expanded in the post-World War II era, the paper increasingly became devoted to television (even the title changed to BROADCASTING TELECASTING). Developments in technology, policy, advertising, and programming were covered. The paper's advertisements and articles reveal the intricate relationship among sponsors, stations, program suppliers, and station representatives -- the industry's term for middle-men who represented numerous local stations in negotiations with national sponsors. The success of particular stations or programming choices are frequently trumpeted in BROADCASTING'S advertisements -- always with the goal of selling more of something, such as a film program or a station's spot advertising time. -- Eric Hoyt, 2014
Date Added:
June 20, 2024
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ROAD TO RICHES... In the great Southern New England Market, industry is booming, per capita retail sales have reached an all-time peak, and the tourist season— just beginning — is expected to surpass all previous records. The WTIC Primary Area — which includes Connecticut, Western Massachusetts, Southern Vermont and New Hampshire — covers a population of 2,524,000 with an estimated efFective buying income of $1,951,435,000, which is exceeded in the United States by only eight "Major Trading Areas". In Connecticut, the center of WTIC's primary coverage area, the increase in effective buying income is more than double the figure for the entire country, and the per family income is 52% above the national average.* So, if you think, as we do, that the market with the nation's outstanding slice of spendable income plus that market's foremost selling medium is a combination you cannot afford to miss, just give us the signal and WTIC will begin carrying your sales message along the road to riches. * Sales Management, May J, 1941. B Merritt Parkway — Courtesy Connecticut State Development Commission DIRECT ROUTE TO AMERICA'S NO. 1 MARKET The Travelers Broadcasting Service Corporation Member of NBC Red Network and Yankee Network Representatives: WEED & COMPANY, New York, Chicago, Detroit, Son Francisco